FROM FRAGMENTED LITERATURE TO A FUTURE RESEARCH AGENDA: AN SLR-BASED BIBLIOMETRIC AND CONTENT ANALYSIS OF MSME DIGITAL TRANSFORMATION IN INDONESIA
Literatur yang Terfragmentasi Menuju Agenda Riset Masa Depan: Analisis Bibliometrik dan Analisis Konten Berbasis SLR pada Transformasi Digital UMKM di Indonesia
DOI:
https://doi.org/10.36526/santhet.v10i4.8497Keywords:
Digital Transformation, MSMEs, Systematic Literature Review, VOSviewer, Bibliometric AnalysisAbstract
This study examines the development of research on digital transformation among micro, small, and medium-sized enterprises (MSMEs) in Indonesia. Digital transformation has become an important issue because MSMEs are increasingly required to adapt to digital business practices, including digital marketing, e-commerce, digital payment systems, information systems, and platform-based business activities. However, previous studies remain fragmented across various themes, such as digital literacy, business performance, innovation, competitiveness, financial inclusion, and sustainability. The novelty of this study lies in its integrative approach, which combines Systematic Literature Review, bibliometric analysis using VOSviewer, and in-depth content analysis to map the intellectual structure and future research agenda of MSME digital transformation in Indonesia. This study analyzed 30 articles published between 2021 and 2026, selected through the PRISMA procedure from Google Scholar using Publish or Perish. The bibliometric analysis was conducted using co-occurrence analysis in VOSviewer, while content analysis was used to interpret the main themes and research gaps. The findings show that research on MSME digital transformation in Indonesia increased significantly in 2025 and formed five thematic clusters: digital transformation and business strategy, digital readiness and adoption barriers, SME performance and productivity, innovation and sustainability, and digital ecosystem and business platforms. The study implies that MSME digital transformation should be understood not only as technology adoption but also as a strategic process involving capability development, digital ecosystem integration, and business innovation. Future research should examine customer data utilization, digital literacy development, longitudinal transformation processes, and conceptual models of MSME digital transformation.
References
Akhmad, K. A., Purnomo, S., & al., et. (2025). Digital technology adoption to support sustainable innovation among MSMEs in Indonesia. EKUITAS (Jurnal Ekonomi Dan Keuangan). https://doi.org/10.24034/j25485024.y2025.v9.i3.7221
Al Husaeni, D. F., & Nandiyanto, A. B. D. (2022). Bibliometric using VOSviewer with Publish or Perish (using Google Scholar data): From step-by-step processing for users to the practical examples in the analysis of digital learning articles in pre and post COVID-19 pandemic. ASEAN Journal of Science and Engineering, 2(1), 19–46. https://doi.org/10.17509/ajse.v2i1.37368
Amalia, R., Aini, R. Q., Paradita, J., & al., et. (2025). Bridging the digital divide: The role of technology in enhancing rural SMEs in Indonesia. Jurnal Ilmu Manajemen Dan Bisnis. https://doi.org/10.17509/jimb.v16i1.82681
Andjarwati, T., & Wulan, V. R. (2021). Technology transformation: Promoting sustainable Indonesia MSMEs and cooperative by digitalization. JEJAK: Jurnal Ekonomi Dan Kebijakan. https://doi.org/10.15294/jejak.v14i2.31662
Astiti, N. P. Y., Prayoga, I. M. S., & al., et. (2023). Digital transformation through technology acceptance model adoption for SME recovery economy during the COVID-19 pandemic. Jurnal Aplikasi Manajemen. https://doi.org/10.21776/ub.jam.2023.021.1.11
Bahtiar, H., Rabbany, L. R., Bele, Y. F., & al., et. (2025). Digital transformation towards sustainability: Challenges and opportunities for Indonesian MSMEs. Jurnal Ekonomi Dan Bisnis. https://orcid.org/0009-0003-5591-765X
Cahyadin, M., Widiyanti, E., Widyamurti, N., & al., et. (2025). Digital business transformation of SMEs: Tracing determinant factors and actors. Jurnal Ekonomi Pembangunan. https://doi.org/10.23917/jep.v26i2.8957
Doly, P. D. (2025). Bridging the innovation gap: Strategic digital transformation in Indonesia’s creative industries. Journal of Social Research. https://doi.org/10.55324/josr.v4i9.2737
Donthu, N., Kumar, S., Mukherjee, D., Pandey, N., & Lim, W. M. (2021). How to conduct a bibliometric analysis: An overview and guidelines. Journal of Business Research, 133, 285–296. https://doi.org/10.1016/j.jbusres.2021.04.070
Dwiputri, I. N., Permana, Y. H., & Prastiwi, L. F. (2025). Driving digital adoption within small business: A study case of Indonesia micro-small-medium enterprises. Jurnal Economia. https://doi.org/10.21831/economia.v21i2.67494
Fauziah, F., Sudarma, M., & Saraswati, E. (2025). MSMEs in digital transformation: Determinants of QRIS e-payment acceptance. Jurnal Manajemen. https://doi.org/10.24912/jm.v29i2.2681
Gani, E. A., Herdinata, C., & Dewi, L. (2025). Digital transformation on competitive advantage through customer experience in Indonesian companies. Jurnal Ilmiah Manajemen Kesatuan. https://doi.org/10.37641/jimkes.v13i6.3978
Gani, F., & Ardiansyah, A. (2025). Transforming business: The impact of digital innovation on MSME’s in the Riau Islands. Measurement: Jurnal Akuntansi. https://doi.org/10.33373/mja.v19i1.7768
Harunurrasyid, H., Gustriani, G., & al., et. (2024). The impact of digital transformation on financial inclusion: Evidence from MSMEs in Indonesia. Jurnal Perspektif Ekonomi Dan Pembangunan Daerah. https://doi.org/10.22437/ppd.v12i4.36399
Hidayat, H., & Susanto, P. (2026). Resilience of MSMEs in Indonesia post-pandemic: Bibliometric analysis of digital transformation. Jurnal Manajemen Motivasi. https://doi.org/10.29406/jmm.v22i1.8416
Kirby, A. (2023). Exploratory bibliometrics: Using VOSviewer as a preliminary research tool. Publications, 11(1), 10. https://doi.org/10.3390/publications11010010
Kraus, S., Breier, M., Lim, W. M., Dabić, M., Kumar, S., Kanbach, D., Mukherjee, D., Corvello, V., Piñeiro-Chousa, J., Liguori, E., Palacios-Marqués, D., Schiavone, F., Ferraris, A., Fernandes, C., & Ferreira, J. J. (2022). Literature reviews as independent studies: Guidelines for academic practice. Review of Managerial Science, 16(8), 2577–2595. https://doi.org/10.1007/s11846-022-00588-8
Lestari, R., Lestari, F., Endayani, F., & al., et. (2025). Linking technology readiness and service utilization: A TRI study of SMEs in Java, Indonesia. Jurnal Manajemen Dan Kewirausahaan. https://doi.org/10.26905/jmdk.v13i2.16173
Lyhne, C. N., Thisted, J., & Bjerrum, M. (2025). Qualitative content analysis: Framing the analytical process of inductive content analysis to develop a sound study design. Quality & Quantity, 59, 5329–5349. https://doi.org/10.1007/s11135-025-02220-9
Maulana, I., Rahmatullah, D., Norsita, M., & al., et. (2025). Digital transformation strategies of MSMEs in Samarinda City: An analysis of challenges, opportunities, and their impact on local competitiveness. Forum Ekonomi: Jurnal Ekonomi, Manajemen Dan Akuntansi. https://doi.org/10.30872/jfor.v27i1/4450
Muljono, W., Setiyawati, S., Sudarsana, S., & al., et. (2021). Barriers to ICT adoption by SMEs in Indonesia: How to bridge the digital disparity? Jurnal Aplikasi Manajemen. https://doi.org/10.21776/ub.jam.2021.019.01.07
Muzakkir, M., Ahmad, A., Naim, Y., & Yusri, Y. (2024). The Impact of Digital Transformation on the Creative Economy: Opportunities and Challenges for Small and Medium Enterprises. Jurnal Ekonomi, 13(4), 590–597. https://doi.org/10.54209/ekonomi.v13i04
Nicmanis, M. (2024). Reflexive content analysis: An approach to qualitative data analysis, reduction, and description. International Journal of Qualitative Methods, 23, 1–12. https://doi.org/10.1177/16094069241236603
Nurachmad, E., Mulyana, M., Sukamto, A., & al., et. (2025). Adoption of digital-based management information systems and its impact on MSME performance in Indonesia. Jurnal Ilmiah Manajemen Kesatuan. https://doi.org/10.37641/jimkes.v13i1.4004
Nurhayati, N., & Astono, A. D. (2024). The mediating role of digital transformation in the effect of dynamic capabilities on business resilience. JDM: Jurnal Dinamika Manajemen. https://doi.org/10.15294/jdm.v15i1.49153
Page, M. J., McKenzie, J. E., Bossuyt, P. M., Boutron, I., Hoffmann, T. C., Mulrow, C. D., Shamseer, L., Tetzlaff, J. M., Akl, E. A., Brennan, S. E., Chou, R., Glanville, J., Grimshaw, J. M., Hróbjartsson, A., Lalu, M. M., Li, T., Loder, E. W., Mayo-Wilson, E., McDonald, S., … al., et. (2021). The PRISMA 2020 statement: An updated guideline for reporting systematic reviews. BMJ, 372, n71. https://doi.org/10.1136/bmj.n71
Pangaribuan, D., Hutapea, R., & al., et. (2025). Digital transformation and business model innovation: Examining the impact of digital technologies on SME competitiveness. HARAMAIN: Jurnal Manajemen Bisnis. https://doi.org/10.66931/jmb-338
Persada, A. R., Mulyadi, H., Mahri, A. J. W., & al., et. (2025). Digital transformation and business incubation on SME performance in Indonesia. Jurnal Ilmiah Manajemen Kesatuan. https://doi.org/10.37641/jimkes.v13i4.3441
Pradesa, E., Sakti, R. E., & Putri, M. A. (2024). Increasing SMEs productivity through digital transformation adoption of software as a service and development of entrepreneurial attitudes. Ekombis Review: Jurnal Ilmiah Ekonomi Dan Bisnis. https://doi.org/10.37676/ekombis.v12i1.4787
Prameswari, N., & Nugroho, D. A. (2025). Digital leadership and organizational innovation: The key to successful business transformation of MSMEs. Jurnal Ilmiah Manajemen Dan Bisnis. https://doi.org/10.51903/fv2d2m71
Rosalina, D., & Majid, M. S. A. (2025). Manajemen kinerja UKM di era transformasi digital: Systematic literature review anteseden, moderator dan mediator. Jurnal Akuntansi Manajemen Ekonomi Dan Kewirausahaan. https://doi.org/10.47065/jamek.v5i2.2036
Santoso, C. B., Laksniyunita, W., & al., et. (2025). Digital transformation strategy for MSMEs to increase competitiveness: An Indonesian case study. Socius: Jurnal Penelitian Ilmu-Ilmu Sosial. https://doi.org/10.5281/zenodo.17209651
Sari, M. P., & Sarumpaet, T. L. (2025). Sustainable innovations in MSMEs during the era of digital transformation: A study in Indonesia. Jurnal Manajemen Dan Bisnis. https://doi.org/10.32509/jmb.v5i2.6047
Sauer, P. C., & Seuring, S. (2023). How to conduct systematic literature reviews in management research: A guide in 6 steps and 14 decisions. Review of Managerial Science, 17, 1899–1933. https://doi.org/10.1007/s11846-023-00668-3
Septiani, M. R., Kurnia, N., & al., et. (2026). Strategi transformasi digital UMKM dalam meningkatkan daya saing dan keberlanjutan bisnis di Indonesia: Systematic literature review. Al-Zayn: Jurnal Ilmu Sosial Dan Hukum. https://doi.org/10.61104/alz.v4i1.2407
Tajuddin, I., Mahmud, A., & Syahnur, M. H. (2023). Determinants of strategic factors for digital transformation in micro and small enterprises in Makassar City. Signifikan: Jurnal Ilmu Ekonomi. https://doi.org/10.15408/sjie.v12i1.31070
Utomo, B., & Setiyono, Y. Y. (2024). Leveraging digital technology in micro SMEs to enhance Indonesia’s economic prosperity. Jurnal Lemhannas RI. https://doi.org/10.55960/jlri.v12i3.985
Wijaya, R., Yadewani, D., & Wati, H. (2024). Digital transformation and performance of small and medium enterprises: Empirical evidence in Pariaman City. Jurnal Dimensi. https://doi.org/10.33373/dms.v13i2.6355
Yadewani, D., & Wijaya, R. (2025). The impact of entrepreneurship orientation and digital transformation on the performance of small and medium enterprises. Jurnal Dimensi. https://doi.org/10.33373/dms.v14i1.7535
