The Role of Loneliness & Empathy in Impulse Purchase during live streaming
Peran Kesepian dan Empati pada Pembelian Impulsif saat live streaming
Keywords:
Impulse Purchase, Loneliness, Empathy, Social Presence.
Abstract
Pembelian impulsif atau pembelian tanpa rencana ketika menonton live streaming, merupakan tindakan yang terdorong karena iklan ataupun emosi. Dimana perilaku ini membuat orang-orang melakukan pembelian barang yang bahkan tidak mereka butuhkan. Penelitian ini bertujuan melihat Pengaruh Loneliness dan Empathy terhadap Impulse Purchase Live Streaming Tiktok yang dimediasi oleh Social Presence. Dalam penelitian ini menggunakan 170 sample yang kemudian diolah menggunakan aplikasi SmartPLS v.4.0.9.9. Hasil Penelitian ini menunjukkan bahwa : (1) Loneliness berpengaruh positif dan signifikan terhadap Impulse Purchase dalam live streaming TikTok, (2) Empathy berpengaruh positif dan signifikan terhadap Impulse Purchase dalam live streaming TikTok, (3) Social Presence berpengaruh positif dan signifikan terhadap Impulse Purchase dalam live streaming TikTok, (4) Loneliness berpengaruh positif dan signifikan terhadap Social Presence, (5) Empathy berpengaruh positif dan signifikan terhadap Social Presence, (6) Loneliness berpengaruh positif dan signifikan terhadap Impulse Purchase dalam live streaming TikTok yang dimediasi oleh Social Presence, (7) Empathy berpengaruh positif dan signifikan terhadap Impulse Purchase dalam live streaming TikTok yang dimediasi oleh Social Presence.
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Vossen, H. G. M., & Valkenburg, P. M. (2016). Do social media foster or curtail adolescents’ empathy? A longitudinal study. Computers in Human Behavior, 63, 118–124. https://doi.org/10.1016/j.chb.2016.05.040
Wang, Y., Lu, Z., Cao, P., Chu, J., Wang, H., & Wattenhofer, R. (2022). How Live Streaming Changes Shopping Decisions in E-commerce: A Study of Live Streaming Commerce. Computer Supported Cooperative Work: CSCW: An International Journal, 31(4), 701–729. https://doi.org/10.1007/s10606-022-09439-2
Wongkitrungrueng, A., & Assarut, N. (2020a). The role of live streaming in building consumer trust and engagement with social commerce sellers. Journal of Business Research, 117, 543–556. https://doi.org/10.1016/j.jbusres.2018.08.032
Wongkitrungrueng, A., & Assarut, N. (2020b). The role of live streaming in building consumer trust and engagement with social commerce sellers. Journal of Business Research, 117, 543–556. https://doi.org/10.1016/j.jbusres.2018.08.032
Ye, S., Lei, S. I., Shen, H., & Xiao, H. (2020). Social presence, telepresence and customers’ intention to purchase online peer-to-peer accommodation: A mediating model. Journal of Hospitality and Tourism Management, 42, 119–129. https://doi.org/10.1016/j.jhtm.2019.11.008
Barreda-Ángeles, M., & Hartmann, T. (2022). Psychological benefits of using social virtual reality platforms during the covid-19 pandemic: The role of social and spatial presence. Computers in Human Behavior, 127. https://doi.org/10.1016/j.chb.2021.107047
Deng, F., Lin, Y., & Jiang, X. (2023). Influence mechanism of consumers’ characteristics on impulsive purchase in E-commerce livestream marketing. Computers in Human Behavior, 148. https://doi.org/10.1016/j.chb.2023.107894
García-Sánchez, J.-N., LaRose, R., Manago, A., G-x, F., Mao, J., Fu, G., & Huang, J. (n.d.). The double-edged sword effects of active social media use on loneliness: The roles of interpersonal satisfaction and fear of missing out.
Gherri, E., Theocharopoulos, M., Browne, N., Duran, N., & Austin, E. J. (2022). Empathy as a predictor of peripersonal space: Evidence from the crossmodal congruency task. Consciousness and Cognition, 98, 103267.
Goh, Z. H., Tandoc Jr, E. C., & Ng, B. (2021). “Live” together with you: Livestream views mitigate the effects of loneliness on well-being. Journal of Broadcasting & Electronic Media, 65(4), 505-524.
Hassanein, K., Head, M., & Ju, C. (2009). A cross-cultural comparison of the impact of Social Presence on website trust, usefulness and enjoyment. In Int. J. Electronic Business (Vol. 7, Issue 6).
Hayes, A. F. (2009). Beyond Baron and Kenny: Statistical mediation analysis in the new millennium. Communication Monographs, 76(4), 408–420. https://doi.org/10.1080/03637750903310360
Hood, M., Creed, P. A., & Mills, B. J. (2018). Loneliness and online friendships in emerging adults. Personality and Individual Differences, 133, 96–102. https://doi.org/10.1016/j.paid.2017.03.045
Huber, A., & Seifert, A. (2022). Retrospective feelings of loneliness during the COVID-19 pandemic among residents of long-term care facilities. Aging and Health Research, 2(1), 100053. https://doi.org/10.1016/j.ahr.2022.100053
Hwang, K., & Zhang, Q. (2018). Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge. Computers in Human Behavior, 87, 155–173. https://doi.org/10.1016/j.chb.2018.05.029
Latikka, R., Koivula, A., Oksa, R., Savela, N., & Oksanen, A. (2022). Loneliness and psychological distress before and during the COVID-19 pandemic: Relationships with social media identity bubbles. Social Science and Medicine, 293. https://doi.org/10.1016/j.socscimed.2021.114674
Li, M., & Hua, Y. (2022). Integrating Social Presence With Social Learning to Promote Purchase Intention: Based on Social Cognitive Theory. Frontiers in Psychology, 12. https://doi.org/10.3389/fpsyg.2021.810181
Lin, S., Liu, D., Niu, G., & Longobardi, C. (2022). Active Social Network Sites Use and Loneliness: the Mediating Role of Social Support and Self-Esteem. Current Psychology, 41(3), 1279–1286. https://doi.org/10.1007/s12144-020-00658-8
Orchard, L. J. (2019). Uses and Gratifications of Social Media: Who Uses It and Why? In The Oxford Handbook of Cyberpsychology (pp. 329–348). Oxford University Press. https://doi.org/10.1093/oxfordhb/9780198812746.013.19
Primack, B. A., Shensa, A., Sidani, J. E., Whaite, E. O., Lin, L. yi, Rosen, D., Colditz, J. B., Radovic, A., & Miller, E. (2017). Social Media Use and Perceived Social Isolation Among Young Adults in the U.S. American Journal of Preventive Medicine, 53(1), 1–8. https://doi.org/10.1016/j.amepre.2017.01.010
Rook, D. W., & Fisher, R. J. (1995). Normative Influences on Impulsive Buying Behavior.
Shen, X., & Wang, J. L. (2019). Loneliness and excessive smartphone use among Chinese college students: Moderated mediation effect of perceived stressed and motivation. Computers in Human Behavior, 95, 31–36. https://doi.org/10.1016/j.chb.2019.01.012
Shin, D. H. (2015). Effect of the customer experience on satisfaction with smartphones: Assessing smart satisfaction index with partial least squares. Telecommunications Policy, 39(8), 627–641. https://doi.org/10.1016/j.telpol.2014.10.001
Utami, F. A. (2000). Pembelian impulsif ditinjau dari kontrol diri dan jenis kelamin pada remaja (Doctoral dissertation, Fak. Psikologi Unissula).
Vossen, H. G. M., & Valkenburg, P. M. (2016). Do social media foster or curtail adolescents’ empathy? A longitudinal study. Computers in Human Behavior, 63, 118–124. https://doi.org/10.1016/j.chb.2016.05.040
Wang, Y., Lu, Z., Cao, P., Chu, J., Wang, H., & Wattenhofer, R. (2022). How Live Streaming Changes Shopping Decisions in E-commerce: A Study of Live Streaming Commerce. Computer Supported Cooperative Work: CSCW: An International Journal, 31(4), 701–729. https://doi.org/10.1007/s10606-022-09439-2
Wongkitrungrueng, A., & Assarut, N. (2020a). The role of live streaming in building consumer trust and engagement with social commerce sellers. Journal of Business Research, 117, 543–556. https://doi.org/10.1016/j.jbusres.2018.08.032
Wongkitrungrueng, A., & Assarut, N. (2020b). The role of live streaming in building consumer trust and engagement with social commerce sellers. Journal of Business Research, 117, 543–556. https://doi.org/10.1016/j.jbusres.2018.08.032
Ye, S., Lei, S. I., Shen, H., & Xiao, H. (2020). Social presence, telepresence and customers’ intention to purchase online peer-to-peer accommodation: A mediating model. Journal of Hospitality and Tourism Management, 42, 119–129. https://doi.org/10.1016/j.jhtm.2019.11.008
Published
2024-11-27
How to Cite
Salma Nabilla, & Astri Yuza Sari. (2024). The Role of Loneliness & Empathy in Impulse Purchase during live streaming: Peran Kesepian dan Empati pada Pembelian Impulsif saat live streaming . Santhet (Jurnal Sejarah Pendidikan Dan Humaniora), 8(2), 2280-2288. https://doi.org/10.36526/santhet.v8i2.4672
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