IDEOLOGI CULTUR DESAIN PAPAN IKLAN PADA RUANG PUBLIK TERBUKA DI KOTA KUPANG

Karus Margaretha; Semuel Hajai Nitbani; Karolus Budiman Jama; I Ketut Sutarwiyasa

doi:10.36526/santhet.v6i1.1907

Karus Margaretha Pendidikan Bahasa Dan Sastra Indonesia, Universitas Nusa Cendana
Semuel Hajai Nitbani Pendidikan Bahasa Dan Sastra Indonesia, Universitas Nusa Cendana
Karolus Budiman Jama Pendidikan Bahasa Dan Sastra Indonesia, Universitas Nusa Cendana
I Ketut Sutarwiyasa Teknik Informatika, STMIK STIKOM Indonesia

DOI: https://doi.org/10.36526/santhet.v6i1.1907

Keywords: ideologie, culture, advertising design, open public space

Abstract

East Nusa Tenggara is rich in local wisdom spread across several islands and regencies/cities in government administration. The city of Kupang is administratively-geographically located near the center of the provincial government. The logical consequence of the position of this administrative area is the proliferation of technological developments which have implications in various aspects of life. One that is clearly visible is the visual design of the advertisements displayed in every open public space. Visible ad designs tend to use visual displays that contain popular culture. This leads to the sinking of the existence of the local image owned by the people of East Nusa Tenggara. Through a descriptive-qualitative method with a phenomenological approach, this study seeks to reveal elements of ideology and culture in the design of billboards in open public spaces in Kupang City. Within the framework of the Semiotics theory, the local image becomes the object to be analyzed. The product produced in this research is documentation of local image visualization.

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