Penerapan Digital Interactive Edutourism dan Kemasan Biodegradable Berbasis Storynomic Pada UMKM Gede Jamur, Bali

Jati Paras Ayu; Rani Chandra Oktaviani; A A Istri Putri Dwi Jayanti

doi:10.36526/tekiba.v6i3.9701

Authors

Jati Paras Ayu LSPR Institute of Communication and Business
Rani Chandra Oktaviani LSPR Institute of Communication and Business
A A Istri Putri Dwi Jayanti LSPR Institute of Communication and Business

DOI:

https://doi.org/10.36526/tekiba.v6i3.9701

Keywords:

Digital Interactive, Edutourism, Storynomic, Packaging, Biodegradable, Gede Jamur

Abstract

Gede Jamur, an MSME located in Karangasem, Bali, faces several challenges, including low product added value, limited utilization of digital technology, and insufficient innovation in packaging and marketing. This community service program aimed to enhance the MSME’s added value, competitiveness, and partner capacity through the implementation of Digital Interactive Edutourism and the development of storynomic-based biodegradable packaging. The program employed a participatory approach involving needs identification, socialization, training, technology implementation, mentoring, and evaluation through pre-test and post-test assessments. The results included the implementation of interactive edutourism media that transformed mushroom cultivation activities into educational experiences, as well as biodegradable packaging featuring a mini story and “Gemur”, a mascot representing Gede Jamur. The program also improved the partner’s understanding of Digital Tourism, with correct responses on one indicator increasing from 66.7% to 100%, although several aspects still require further mentoring. Overall, the integration of digital technology, education, storytelling, branding, and sustainability strengthened partner capacity and contributed to enhancing the added value of tourism-based MSMEs.

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