FASHION DESIGN CREATIVITY IN THE DIGITAL ERA: THE INFLUENCE OF AI ON PINTEREST, DESIGN APPS, AND K-POP TRENDS

Sriwahyuningsi Hamar; Nurul Hidayati; Muhammad Aris Ichwanto; Marsono; Inas Amatullah

doi:10.36526/sosioedukasi.v15i2.8278

Authors

Sriwahyuningsi Hamar Universitas Negeri Malang
Nurul Hidayati Universitas Negeri Malang
Muhammad Aris Ichwanto Universitas Negeri Malang
Marsono Universitas Negeri Malang
Inas Amatullah Universitas Negeri Malang

DOI:

https://doi.org/10.36526/sosioedukasi.v15i2.8278

Keywords:

AI Pinterest, aplikasi desain, tren K-pop, kreativitas, desain busana

Abstract

Study This aim For analyze influence Pinterest AI usage , app digital design , and K-pop trends towards creativity design fashion Vocational high school students majoring in Fashion Design. Research use approach quantitative with method survey correlational , involving 232 students from three different vocational schools . Data analyzed use Structural Equation Modeling (SEM) via device AMOS software . Research results show that Pinterest's use of AI has influence significant to use application digital design and in direct increase creativity design fashion students . Application digital design is also proven give contribution positive to creativity student in designing fashion . Although K-pop trend is not show influence significant direct to creativity , but own potential influence No direct through improvement Pinterest AI usage and apps design . findings This indicates that integration digital technology and culture popular can be an effective strategy in increase competence creative students in the field design fashion . Research This give implications important for development curriculum and learning strategies that are oriented towards needs digital fashion industry .

Author Biographies

Nurul Hidayati, Universitas Negeri Malang

Dosen Pembimbing 1

Muhammad Aris Ichwanto, Universitas Negeri Malang

Dosen Pembimbing 2

Marsono, Universitas Negeri Malang

Dosen Pembimbing

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