COMMUNICATION MANAGEMENT IN OPTIMIZING THE FUNCTION OF MOSQUES AS COMMUNITY DEVELOPMENT CENTERS: A CASE STUDY OF THE MANAGEMENT OF THE GREAT MOSQUE AND THE GREAT MOSQUE IN THE CITY OF MEDAN

Muslim Muslim; Lies Utami Efni Safitri; M. Taufiq Hidayah Tanjung

doi:10.36526/sosioedukasi.v15i1.7457

Authors

Muslim Muslim Universitas Islam Negeri Sumatra Utara
Lies Utami Efni Safitri Universitas Islam Negeri Sumatera Utara
M. Taufiq Hidayah Tanjung Universitas Islam Negeri Sumatera Utara

DOI:

https://doi.org/10.36526/sosioedukasi.v15i1.7457

Keywords:

Communication Management, Mosques, Community Empowerment, Congregational Participation.

Abstract

This study aims to analyze the application of communication management in optimizing the function of the Great Mosque and the Great Mosque of Medan City as a center for community development. The research uses a descriptive qualitative approach by collecting data through observation and in-depth interviews with the management of the Mosque Prosperity Agency (BKM), secretariat staff, and active worshippers of the two mosques. Secondary data was obtained from literature reviews in the form of books, journals, and official documents related to communication management and mosque management. The results of the study show that effective communication is the main key in optimizing the function of the mosque. The mosque management implements careful communication planning, organizes communication through clear division of tasks and coordination channels, implements communication with direct and digital channels, and controls and evaluates communication to assess the success of the program. Communication strategies that are clear, simple, friendly, and actively involve worshippers have been proven to increase community participation, make mosques more lively, and function not only as a place of worship but also as a center for social development, education, and da'wah. These findings corroborate that good communication management is able to make mosques an effective and sustainable community development center.

References

Alhasbi, F., Subando, J., Saimona, N., & Rosidi, A. (2024). Optimalisasi Pengurus Masjid dalam Upaya Memakmurkan Masjid di Kelurahan Jumapolo Karanganyar. Altifani : Jurnal Pengabdian Masyarakat Ushuluddin, Adab, Dan Dakwah, 3(1), 1–19. https://doi.org/10.32939/altifani.v3i1.2514

Amar, R. (2021). Dampak Pandemi Covid-19 terhadap Kegiatan Keislaman Remaja Masjid Farida Kelurahan Damar Sari, Kecamatan Padang Hilir, Kota Tebing Tinggi. Hijaz: Jurnal Ilmu-Ilmu Keislaman, 1(1), 34–41. https://doi.org/10.57251/hij.v1i1.83

Ardiansyah, M. R., Padang, P. E., Afrian, R., & Siregar, Y. D. (2024). Masjid Lama Gang Bengkok: Menyusuri Sejarah dan Keunikan Arsitektur di Kota Medan. Hijaz: Jurnal Ilmu-Ilmu Keislaman, 3(3), 77–83. https://doi.org/10.57251/hij.v3i3.1475

Darmawan, F., Hasanudin, H., Suryanti, S. J., Annurrahmah, B., Chandra, D. M., & Saputra, M. E. (2025). Manajemen Berbasis Ekowisata-Sosial-Religius: Optimalisasi Fungsi Masjid Batu Nasrullah Sebagai Pusat Edukasi dan Wisata Religius di Desa Selat Remis. Jurnal Dinamika Pengabdian, 11(1), 53–62. https://doi.org/10.20956/JDP.V11I1.46707

Dewi, M., Azmi, S. R. M., & Nopiana, K. Y. (2023). Optimalisasi Manajemen Kepengurusan Masjid dalam Upaya Meningkatkan Kualitas Ibadah Jama’ah Masjid. Jurnal Pemberdayaan Sosial Dan Teknologi Masyarakat, 3(2), 107–112. https://doi.org/10.54314/JPSTM.V3I2.1551

Fadilah, M., Asy’arie, B. F., & Latif, A. (2024). Optimalisasi Strategi Idarah: Studi Kasus Pengelolaan Masjid Agung Kauman di Kota Semarang. Academic Journal of Da’wa and Communication, 5(1), 1–22. https://doi.org/10.22515/ajdc.v5i1.7316

Fadilah, N. (2025). Peran Fungsi Manajemen dalam Meningkatkan Efektivitas Kegiatan Dakwah. Maddina: Jurnal Manajemen Dakwah, 2(1), 24–48. https://doi.org/10.37216/maddina.v2i1.2139

Fiantika, F. R., Wasil, M., Jumiyati, S., Honesti, L., & Mouw, E. (2022). Metodologi Penelitian Kualitatif. PT. GLOBAL EKSEKUTIF TEKNOLOGI.

Gozali, I., Bagus, S., & Syafi’i, M. I. (2023). Bimbingan Teknis Manajemen Masjid sebagai Upaya Mengoptimalkan Fungsi Masjid. Mayara: Jurnal Pengabdian Masyarakat, 1(1), 1–8. https://doi.org/10.71382/MAYARA.JURN.PENG.MASY..V1I1.12

Hizbullah, M., Haidir, Harahap, S. B., & Yeltriana. (2025). Optimalisasi Peran dan Fungsi Masjid dalam Kegiatan Dakwah: Studi Kasus di Masjid Bandar Klippa. Al-Manaj : Jurnal Program Studi Manajemen Dakwah, 5(1), 113–120. https://doi.org/10.56874/almanaj.v5i1.2517

Iman, A. K., & Muhid, A. (2025). Dakwah Berbasis Komunitas: Mengoptimalkan Fungsi Masjid sebagai Pusat Pembinaan Gen-Z. Qulubana: Jurnal Manajemen Dakwah, 6(1), 235–252. https://doi.org/10.54396/qlb.v6i1.1999

Khasanah, N. L., Arisca, L., Hidayat, H., Hidayah, N., Purwanto, P., Annarawati, R., & Abidin, Z. (2023). Manajemen Masjid dalam Optimalisasi Peran dan Fungsi Masjid Agung Al-Ikhlas Desa Beliti Jaya. Jurnal Uluan : Pengabdian Kepada Masyarakat, 1(1), 21–34. https://doi.org/10.37092/ul.v5i1.xxx

Muhammad, H., Taufiq, A., Sutomo, S., Sari, N. P., Syadad, H. H., Wahyudi, E. Y., & Achadah, A. (2025). Pelatihan Manajemen Masjid Berbasis Aplikasi Digital untuk Memperkuat Peran Holistik dan Berkelanjutan. E-Dimas: Jurnal Pengabdian Kepada Masyarakat, 16(4), 857–864. https://doi.org/10.26877/e-dimas.v16i4.24870

Pathollah, A. G., Wafi, A., & Muhalli, M. (2024). Pendampingan Pengurus Masjid dalam Optimalisasi Fungsi Manajemen dengan Implementasi Program Berbasis Komunitas. Salwatuna : Jurnal Pengabdian Masyarakat, 4(1), 44–51. https://doi.org/10.59106/salwatuna.v4i1.247

Rachman, A., Yochanan, E., & Samanlangi, A. I. (2024). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. CV Saba Jaya Publisher.

Ridwan, M., Edwin Rewira, A., & Saefuddin, A. (2025). Digitalisasi Manajemen Masjid dalam Membangun Efisiensi dan Transparansi Pengelolaan. Ad-DA’WAH, 23(2), 49–62. https://doi.org/10.59109/addawah.v23i2.147

Romli, M., HT, H., & Walian, A. (2023). Manajemen Strategi Dewan Kemakmuran Masjid Agung Baitul Makmur Dalam Optimalisasi Fungsi Masjid di Desa Tanjung Keputran Kecamatan Plakat Tinggi Kabupaten Musi Banyuasin. Social Science and Contemporary Issues Journal, 1(1), 176–183. https://doi.org/10.59388/sscij.v1i1.250

Sugari, D., & Hilalludin, H. (2025). Optimalisasi Fungsi Masjid Sebagai Pusat Ibadah, Pendidikan, dan Sosial Masyarakat Melalui Program Pengabdian di Masjid Al-Muttaqin Semin, Gunungkidul. Iqomah: Jurnal Pengabdian Kepada Masyarakat, 1(01), 50–63. https://risetcendikia.com/index.php/jurnal-iqomah/article/view/36

Uya, S., Ulfah, Y. F., & Sukari, S. (2024). Peran Manajemen Masjid dalam Optimalisasi Fungsi Masjid sebagai Pusat Ibadah (Studi Kasus pada Manajemen Masjid Sholihin, Tangkil, Manang, Grogol, Sukoharjo). Al Qalam: Jurnal Ilmiah Keagamaan Dan Kemasyarakatan, 18(3), 2247. https://doi.org/10.35931/aq.v18i3.3493

Zuhri, S., Mursyid, A., & Pardianto, P. (2024). Strategi Optimalisasi Dakwah Keagamaan Berbasis Managemen. Syntax Literate ; Jurnal Ilmiah Indonesia, 9(11), 6598–6615. https://doi.org/10.36418/syntax-literate.v9i11.52282