THE IMPACT OF TIKTOK TOURISM CONTENT ENGAGEMENT ON VISITING INTENTION: A SURVEY OF @JKTGO FOLLOWERS

Cinta Arthamevia Nasikah; Garcia Krisnando Nathanael

doi:10.36526/sosioedukasi.v14i4.6698

Authors

Cinta Arthamevia Nasikah Universitas Pembangunan Nasional Veteran Jakarta
Garcia Krisnando Nathanael

DOI:

https://doi.org/10.36526/sosioedukasi.v14i4.6698

Keywords:

Engagement, TikTok, Visit Interest

Abstract

TikTok has become an influential platform for discovering tourism recommendations in Indonesia, particularly through high-engagement accounts such as @jktgo. Despite its engagement rate of 4.27%, tourist visits to Jakarta have declined, indicating a potential gap between online engagement and behavioral intention. This study investigates the effect of engagement with TikTok tourism promotional content on followers’ intention to visit Jakarta. Guided by the Elaboration Likelihood Model (ELM), this research employed a quantitative explanatory design and surveyed 400 @jktgo followers selected using purposive sampling. The study analyzes data using validity and reliability tests, normality testing, correlation analysis, simple linear regression, and the coefficient of determination. The results show that content engagement significantly influences visiting intention, with an R Square value of 0.711, showing that 71.1% of the variance in visiting intention is explained by engagement. The findings confirm that TikTok engagement can shape behavioral intention via both central and peripheral processing routes. This study highlights the strategic role of TikTok as a tourism promotion tool and offers insights for stakeholders to enhance digital tourism marketing initiatives.

References

Alviana, R. N., & Kussudyarsana. (2025). THE INFLUENCE OF SOCIAL MEDIA ENGAGEMENT, PERCEPTION OF PRODUCT QUALITY, AND PERCEPTION OF APPLICATION EASE ON BUYING INTEREST IN TIK TOK SHOP FASHION PRODUCTS. COSTING:Journal of Economic, Business and Accounting, 8.

Badan Pusat Statistik Provinsi DKI Jakarta. (2025). Perkembangan Pariwisata Provinsi DKI Jakarta Maret 2025. https://jakarta.bps.go.id/id/pressrelease/2025/05/02/1210/perkembangan-pariwisata-provinsi-dki-jakarta-maret-2025.html

Basuki, D. B. (2021). Pengaruh Promosi dan Kualitas Pelayanan Terhadap Minat Berkunjung Wisatawan Objek Wisata Kambo Highland. Universitas Muhannadiyah Palopo.

Ekaviati, N. K. N., Wijaya, NMS., & Mahadewi, NPE. (2024). PENGARUH TIKTOK TERHADAP NIAT BERKUNJUNG WISATAWAN NUSANTARA KE WHITE ROCK BEACH CLUB PANTAI MELASTI. Jurnal IPTA, 12(1), 110. https://doi.org/10.24843/IPTA.2024.v12.i01.p14

Fajar, R. N., Nu’ma, F. A., Alza, N., Fitriyah, N., & Riyandra, R. M. (2025). The Development and Psychometric Analysis of The Social Media Engagement Adolescent Scale (SMEAS) in Indonesia. Jurnal Kependidikan, 11, 14–25.

Faoziyah, F., Setiadi, R., & Sucipto, H. (2022). Pengaruh Harga dan Daya Tarik Wisata Terhadap Minat Berkunjung Wisata Mangrove Pandasari. Jurnal Kewarganegaraan, 6.

IDN Research Institute. (2025). Indonesia Millennial and Gen Z Report 2025. https://cdn.idntimes.com/content-documents/indonesia-millennial-genz-report-2025.pdf

Kaplan, A. M., & Haenlei, M. (2010). Users of the world, unite! The challenges andopportunities of Social Media. Business Horizons, 59–68.

Khalim, A., & Fitriyana, D. (2025). Analisis Konten Media Sosial Yang Efektif Untuk Menarik Minat Generasi Z Dalam Memilih Perguruan Tinggi (Studi Kasus Politeknik Pariwisata Prima Internasional). Jurnal Nasional Manajemen Pemasaran & Sumber Daya Manusia, 6.

Klug, D., Qin, Y., Evans, M., & Kaufman, G. (2021). Trick and Please. A Mixed-Method Study On User Assumptions About the TikTok Algorithm. 13th ACM Web Science Conference 2021, 84–92. https://doi.org/10.1145/3447535.3462512

Laborahima, A. B. (2024). ANALISIS IMPLEMENTASI INSTAGRAM MARKETING UNTUK MENINGKATKAN CUSTOMER ENGAGEMENT PADA BISNIS THRIFTING RAKSECONDBRAND. SEKOLAH TINGGI TEKNOLOGI TERPADU NURUL FIKRI.

Nainggolan, N. P., & Heryenzus. (2018). Analisis Faktor-Faktor Yang Mempengaruhi Minat Beli Konsumen dalam Membeli RUmah di Kota Batam. Journal of Accounting & Management Innovation, 2, 139–155. https://ejournal-medan.uph.edu/jam/article/view/195/79

Ohorella, N. R., Annisa, & Prihantoro, E. (2022). PENGARUH AKUN INSTAGRAM @SUMBAR_RANCAK TERHADAP MINAT BERKUNJUNG FOLLOWERS KE SUATU DESTINASI (Vol. 18, Issue 2).

Parhusip, Y. N., Fauzi, A., & Setyawati, N. W. (2025). Pengaruh Content Marketing, Social Media Engagement, Dan Brand Image Terhadap Minat Beli Konsumen Di D’fresto Bekasi Timur . Jurnal Ilmiah Ekonomi Dan Manajemen, 3, 245–254.

Perloff, R. M. . (2010). The dynamics of persuasion : communication and attitudes in the 21st century (S. Jones, Ed.; 4th ed.). Routledge.

Rabbani, F. K., Furkon Sukanda, U., Salsabil, L. S., Islam, U., Yusuf, S., & Abstract, T. (2024). Pengaruh Media Sosial Instagram Disbudpar Kota Tangerang Terhadap Minat Berkunjung Ke Destinasi Wisata Di Kota Tangerang (Survey Terhadap Followers @disbudpar_kotatng). Jurnal Ilmiah Wahana Pendidikan, 10(8), 425–454. https://doi.org/10.5281/zenodo.11107369

Rembet, J. E. S., Mandey, S. L., & Loindong, S. S. R. (2024). PENGARUH SOCIAL MEDIA ENGAGEMENT DAN MOTIVASI BELANJA HEDONIS TERHADAP IMPULSE BUYING DENGAN BRAND LOVE SEBAGAI VARIABEL MEDIASI PADA PAKAIAN IMPORT BANGKOK DI PLATFORM FACEBOOK. Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 12, 1511–1522.

Sangadji, F. A. P., Fitri, A. C. S., Stanggang, D. A., Hidayat, R., & Ikaningtyas, M. (2024). PERAN MEDIA SOSIAL TIKTOK SEBAGAI PLATFORM UNTUK PENGEMBANGAN BISNIS DI ERA DIGITAL. Jurnal Pengabdian Kepada Masyarakat, 4, 143–149. https://jurnalfkip.samawa-university.ac.id/KARYA_JPM/article/download/683/542/2118

Sapina, N., Nanda, A., Arifin, M. A., Rahmaddeni, & Efrizoni, L. (2025). Analysis of Factors that Influence Video Engagement on the TikTok Platform Using the Multiple Linear Regression Algorithm. MALCOM: Indonesian Journal of Machine Learning and Computer Science, 5, 875–885.

SiteMinder. (2023). Global research by SiteMinder reveals travellers from Asia, Latin America lead in intent, bleisure, digitisation. https://www.siteminder.com/news/changing-traveller-report-2023-asia-latin-america/

We Are Social. (2025, February). Digital 2025 - We Are Social Indonesia. https://wearesocial.com/id/blog/2025/02/digital-2025/

Widiawanti, O., Anom, E., & Iswadi. (2023). Penggunaan Media Sosial Tiktok Sebagai Referensi Wisata: Studi Kasus Pada Karyawan Indomaret di Jakarta. Jurnal Lensa Mutiara Komunikasi, 7, 37–46.