EXPLORING THE MEANING OF ORGANIZATIONAL CULTURE: A QUALITATIVE STUDY OF THE DYNAMICS OF VALUES AND PRACTICES AT KAYUHAN COFFEE

Yosua Putra Marsando; Iing Sri Hardiningrum

doi:10.36526/sosioedukasi.v14i3.6247

Authors

Yosua Putra Marsando Universitas Islam Kadiri, Indonesia
Iing Sri Hardiningrum Universitas Islam Kadiri, Indonesia

DOI:

https://doi.org/10.36526/sosioedukasi.v14i3.6247

Keywords:

Organizational Culture, Qualitative Study, Values and Practices, Mobile Coffee, Kayuhan Coffee

Abstract

This research aims to explore the meaning of organizational culture formed at Kayuhan Coffee, a mobile coffee business operating on the roadside. Using a qualitative approach and case study method, this research explores the values, symbols, and work practices that shape organizational culture at Kayuhan Coffee. Data were collected through in-depth interviews, participatory observation, and field documentation. The findings uncover the fact that the organizational culture at Kayuhan Coffee is built on family values, entrepreneurial spirit, and openness in service. Practices such as warm interactions with customers, operational flexibility, and the use of open spaces as social facilities also strengthen the unique character of an adaptive and inclusive organizational culture. This research adds to the knowledge of how organizational culture can be formed and developed in the context of non-conventional small businesses such as mobile coffee, as well as opening space for further studies on the dynamics of informal work culture in the creative economy sector.

References

Ali, M. H., Jannah, A. N., & Sa’adah, N. K. (2024). Analisis Budaya Organisasi pada UMKM Fruit Thai di Wisata Religi Makam Gus Dur Jombang. BIMA: Journal of Business and Innovation Management, 6(2), 273–279.

Andreas, A., & Gumanti, T. A. (2023). Organizational culture and company values: a cross-sectional study on public companies in Indonesia. Jurnal Siasat Bisnis, 76–85.

Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101.

Brettel, M., Chomik, C., & Flatten, T. C. (2015). How organizational culture influences innovativeness, proactiveness, and risk‐taking: Fostering entrepreneurial orientation in SMEs. Journal of Small Business Management, 53(4), 868–885.

Cameron, K. (2009). An introduction to the competing values framework. Organizational Culture White Paper. Haworth.

Creswell, J. W. (2014). A concise introduction to mixed methods research. SAGE publications.

Engelen, A., Flatten, T. C., Thalmann, J., & Brettel, M. (2014). The effect of organizational culture on entrepreneurial orientation: A comparison between Germany and Thailand. Journal of Small Business Management, 52(4), 732–752.

Guterres, F. X., Budianto, K. D., & Adianto, I. A. (2025). Pengaruh Digital dan Word of Mouth Marketing Terhadap Popularitas Brand Awareness pada Bisnis Kopi Keliling di Surabaya. Al Qodiri: Jurnal Pendidikan, Sosial Dan Keagamaan, 23(1), 1–15.

Handoko, T. H. (2015). Manajemen. BPFE.

Hatch, M. J. (2019). Organization theory: Modern, symbolic, and postmodern perspectives. South Asian Journal of Management, 26(4), 215–218.

Hermawan, M. S. (2015). An investigation of organisational culture: A case study of Indonesia’s professional accounting firms. Open Access Te Herenga Waka-Victoria University of Wellington.

Hidayat, M. T., Ramli, A., & Hasan, M. (2024). The Influence of Entrepreneurial Literacy and Digital Literacy on Business Success (A Study on SMEs Assisted by the Department of Cooperatives in Biringere Village, North Sinjai District, Sinjai Regency). Transekonomika: Akuntansi, Bisnis Dan Keuangan, 4(5), 936–949. https://doi.org/10.55047/transekonomika.v4i5.757

Judge, T. A., & Robbins, S. P. (2017). Essentials of organizational behavior. Pearson Education (us).

Kurniawan, H., Kurnia, M. I., Nugraha, A. L., & Maulida, A. F. (2024). Analisis Budaya Organisasi Terhadap Kinerja Di Lingkup UMKM Wilayah Tamansari, Kota Tasikmalaya. Dinamika: Jurnal Manajemen Sosial Ekonomi, 4(1), 242–252.

Lee, S., & Chung, G. H. (2020). Cultural entrepreneurship: Between-organization cultural isomorphism and within-organization culture shaping. SAGE Open, 10(3), 2158244020939540.

Lestari, D. A., Savitri, E., & Natariasari, R. (2021). Kinerja umkm ditinjau dari budaya organisasi, orientasi kewirausahaan, manajemen kualitas total, dan modal sosial. CURRENT: Jurnal Kajian Akuntansi Dan Bisnis Terkini, 2(2), 217–238.

Lumpkin, G. T., & Dess, G. G. (1996). Clarifying the entrepreneurial orientation construct and linking it to performance. Academy of Management Review, 21(1), 135–172.

Ningrum, M. E., Setiawan, I., Dinarwati, S., Noviandri, Y., & Nugraha, H. S. (2025). Budaya Kewirausahaan Masyarakat Kawasan Wisata: Studi Kasus Komunitas Pedagang/UMKM di Wilayah Pantai Sayang Heulang Garut. Indonesian Journal of Social Science, 3(2), 67–77.

Purwohedi, U. (2017). National and Organizational Culture, Performance Evaluation and Trust: Evidence from Multinational Company Subsidiary in Indonesia. Signifikan, 6(2), 319–344.

Putnam, R. D. (2000). Bowling alone: The collapse and revival of American community. Simon and schuster.

Rehman, S. U., Bhatti, A., & Chaudhry, N. I. (2019). Mediating effect of innovative culture and organizational learning between leadership styles at third-order and organizational performance in Malaysian SMEs. Journal of Global Entrepreneurship Research, 9(1), 1–24.

Rismawati, & Saputri, A. (2025). Peran Budaya Organisasi Dalam Membangun Loyalitas Pelanggann Pada UMKM: Studi Kasus Di UMKM Daerah Brebes. Jurnal Penelitian Multidisiplin Terpadu, 9(1), 394–400.

Santosa, M. R. P., Suhud, U., & Krissanya, N. (2025). Membangun Brand Loyalty pada Konsumen Mobile coffee (Kopi Keliling) modern: Investigasi Peran Brand Experience, Product Quality, dan Brand Reputation? EKOMA: Jurnal Ekonomi, Manajemen, Akuntansi, 4(2), 4151–4164.

Schein, E. H. (2004). Organizational Culture and Leadership (3rd Editio). McMillan International Publishing Group.

Utomo, T., Masrifah, M., Handoyo, S., & Fajrianthi, F. (2023). Budaya Organisasi Positif dan Kepengikutan Otentik Pelaku UMKM Wisata Pesisir Selatan Bangkalan. Personifikasi: Jurnal Ilmu Psikologi, 14(1), 32–46.

Wolf, E. R. (2013). Kinship, friendship, and patron-client relations in complex societies. In Social Anthropology of Complex Societies. https://doi.org/10.4324/9781315017631