EMPOWERMENT OF FISH PROCESSING AND MARKETING GROUPS IN THE CITY OF TOMOHON THROUGH ASSISTANCE WITH PRODUCT PACKAGING USING ENGLISH AND OTHER FOREIGN LANGUAGES

Pemberdayaan kelompok pengolah dan pemasaran ikan di kota Tomohon lewat pendampingan pengemasan produk menggunakan bahasa Inggris dan bahasa asing lainnya

  • Maya Pinkan Warouw Fakultas Ilmu Budaya Universitas Sam Ratulangi
  • Jultje Rattu Fakultas Ilmu Budaya Universitas Sam Ratulangi
  • Vivi Tumuju Fakultas Ilmu Budaya Universitas Sam Ratulangi
  • Vany Kamu Fakultas Ilmu Budaya Universitas Sam Ratulangi
  • Elvie Piri Fakultas Ilmu Budaya Universitas Sam Ratulangi
DOI: https://doi.org/10.36526/sosioedukasi.v12i2.3137
Keywords: Fish processing and marketing group, Tomohon city, product packaging, digital marketing

Abstract

The community service activity aims to enhance the fish processing and marketing groups (Poklahsar) in the city of Tomohon, North Sulawesi. Tomohon is known for its cool and beautiful natural conditions and has traditional markets that serve as local shopping centers. This facilitates fish cultivators to sell their products locally, including through digital platforms like WhatsApp Business and Instagram. Despite local success, the marketing is still limited to the local scale, evident in packaging using local and Indonesian languages. To overcome this, the community service involves providing training, particularly in English, Japanese, and German, to the fish processing groups. English, being an international language, will be introduced for product descriptions on packaging and digital media. The goal is to enable Poklahsar in Tomohon to increase sales quantity and expand their market internationally.

References

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Published
2023-11-07
How to Cite
Maya Pinkan Warouw, Jultje Rattu, Vivi Tumuju, Vany Kamu, & Elvie Piri. (2023). EMPOWERMENT OF FISH PROCESSING AND MARKETING GROUPS IN THE CITY OF TOMOHON THROUGH ASSISTANCE WITH PRODUCT PACKAGING USING ENGLISH AND OTHER FOREIGN LANGUAGES : Pemberdayaan kelompok pengolah dan pemasaran ikan di kota Tomohon lewat pendampingan pengemasan produk menggunakan bahasa Inggris dan bahasa asing lainnya. SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL, 12(2), 189-195. https://doi.org/10.36526/sosioedukasi.v12i2.3137
Issue
Vol. 12 No. 2 (2023): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Section
Artikel