STRATEGI KOMUNIKASI RISIKO KEMENTERIAN KESEHATAN REPUBLIK INDONESIA DALAM UPAYA PENANGGULANGAN COVID-19 MELALUI MEDIA SOSIAL
Keywords:
Communication Strategy, Risk Communication, COVID-19 Response
Abstract
The objective of this study is to analyze the risk communication strategies used by the Ministry of Health of the Republic of Indonesia to control COVID-19 using social media, especially YouTube and Instagram. This study utilized qualitative descriptive research methods. The results indicate that the use of social media to overcome COVID-19 by the Ministry of Health of the Republic of Indonesia has not been conducted effectively because there are still principles and elements of risk communication that have been overlooked.. Thus, it is necessary to assess the performance of the Directorate of Health Promotion and Community Empowerment of the Ministry of Health of the Republic of Indonesia in order to determine which efforts can be optimized to improve risk communication through public engagement, both online and offline, in order to effect changes in community behavior related to preventing and overcoming COVID -19.
References
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Biro Komunikasi dan Pelayanan Masyarakat Kementerian Kesehatan Republik Indonesia. (2021). Pedoman Komunikasi Risiko untuk Penanggulangan Krisis Kesehatan. Jakarta: Kementerian Kesehatan RI.
Direktorat Promosi Kesehatan Kementerian Kesehatan Republik Indonesia. (2020). Strategi Komunikasi Perubahan Perilaku (KPP) dalam Pencegahan COVID-19. Jakarta: Kementerian Kesehatan RI.
Cohen, David. (2020). Study: Social Platforms Help Raise Awareness of Issues, Create Sustained Movements. Adweek. Diakses dari https://www.adweek.com/performance-marketing/study-social-platforms-help-raise-awareness-of-issues-create-sustained-movements/ (22 Juni 2021, 00:33 WIB)
Kementerian Kesehatan Republik Indonesia. (2019). Peraturan Menteri Kesehatan No 75 Tahun 2019 tentang Penanggulangan Krisis Kesehatan. Jakarta: Kementerian Kesehatan RI.
Kemp, Simon. (2021). Digital 2021: Indonesia. DataReportal. Diakses dari https://datareportal.com/reports/digital-2021-indonesia (22 Juni 2021, 00:46 WIB)
Manning, J. (2014). Social Media, Definition and Classes of. In K. Harvey (Ed.), Encyclopedia of Social Media and Politics, 1158–1162.. Thousand Oaks, CA: Sage. Diakses dari https://www.researchgate.net/publication/290514612
Moleong, Lexy J. (2000). Metodologi Penelitian Kualitatif. Bandung: Remaja Rosda Karya.
Nassaji, Hossein. (2015). Qualitative and Descriptive Research: Data Type versus Data Analysis. Language Teaching Research, February 2015, Vol. 19(2), 129–132. Diakses dari https://www.researchgate.net/publication/276397426
Patrianti, Tria, dkk. (2020). Risk Messages dan Perspektif Risk Communication Di Masa Pandemi Covid-19. COVID-19: Pandemi dalam Banyak Wajah. Rajawali Pers, Divisi Buku Perguruan Tinggi. Depok: PT RajaGrafindo Persada, 55–64. Diakses dari https://www.researchgate.net/publication/344292557
Rabbi, Cahya Puteri Abdi. (2021). Kasus Covid-19 di Indonesia Meroket 38,3% dalam Sepekan. Katadata. Diakses dari https://katadata.co.id/pingitaria/berita/60cb86cd20eec/kasus-covid-19-di-indonesia-meroket-38-3-dalam-sepekan (20 Juni 2021, 20:09 WIB)
Sarasati, Fitri dan Avicenna, Fitria. (2021). Media Komunikasi Publik Kementerian Kesehatan (Studi pada Kasus COVID-19 di Indonesia). Jurnal Penelitian Komunikasi dan Informatika, 3 (1), 327–332. Diakses dari http://ojs.mputantular.ac.id/index.php/vis/article/view/528/413
Sheppard, Ben, Melissa Janoske, and Brooke Liu. (2012). “Understanding Risk Communication Theory: A Guide for Emergency Managers and Communicators,” Report to Human Factors/Behavioral Sciences Division, Science and Technology Directorate, U.S. Department of Homeland Security. College Park, MD: START, 2012.
Widianarko, Budi. (2020). Komunikasi Risiko, Memastikan Ketidakpastian. UNIKA Soegijapranata. Diakses dari https://news.unika.ac.id/2020/05/komunikasi-risiko-memastikan-ketidakpastian/ (21 Juni 2021, 23:11 WIB)
Zeitel-Bank, Natascha. (2014). Social Media and Its Effects on Individuals and Social Systems. Management, Knowledge and Learning International Conference 2014, 1183–1190. Austria: Management Center Innsbruck.. Diakses dari https://www.toknowpress.net/ISBN/978-961-6914-09-3/papers/ML14-714.pdf
Published
2021-11-13
How to Cite
Sri Devi Octavia Surbakti, & Indra Budi Laksana. (2021). STRATEGI KOMUNIKASI RISIKO KEMENTERIAN KESEHATAN REPUBLIK INDONESIA DALAM UPAYA PENANGGULANGAN COVID-19 MELALUI MEDIA SOSIAL. SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL, 10(2), 217-1228. https://doi.org/10.36526/sosioedukasi.v10i2.1542
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