Training on the Development of Agro-Tourism Educational Tour Packages in Sugihen Village, Juhar District, Karo Regency, North Sumatra
DOI:
https://doi.org/10.36526/gandrung.v7i2.8499Keywords:
Agrowisata, Wellness Tour, Hospitality, Minyak Sereh, Asap Cair, Desa SugihenAbstract
This community service program aims to develop an integrated agro-tourism and wellness educational tour package in Sugihen Village, Juhar District, Karo Regency, North Sumatra. Despite its diverse agricultural potential such as premium rice, lemongrass oil for wellness, and innovative liquid smoke technology for pest control and security the village lacks standard hospitality and structured tour operations. To bridge this gap, a team of lecturers from the Hospitality Management Study Program at Institut Bisnis IT&B Medan conducted a participatory mentoring program on May 15, 2026. The training targeted 20–25 participants from local farmer groups, family welfare empowerment (PKK) groups, youth groups, and village officials. It covered essential competencies, including hospitality mindset, tour guiding with storytelling, local mixology for welcome drinks, and standard wellness presentation using local lemongrass oil. The program successfully transformed the community's paradigm into a professional hospitality mindset and produced a customized Standard Operating Procedure (SOP) handbook for village guest management. Evaluation data showed that 100% of participants rated the instructors, modules, and their own post-training comprehension as excellent, establishing a sustainable framework for economic self-sufficiency.
References
Antony, & Natalia, N. (2023). Penguatan kapasitas kelembagaan kelompok sadar wisata melalui pelatihan manajemen destinasi dan penyusunan standar operasional prosedur. Jurnal Pengabdian dan Pemberdayaan Masyarakat, 7(2), 145-158.
Candra, A. A., & Paramitalaksmi, R. (2024). Metode experiential learning dalam transfer teknologi tepat guna pada masyarakat pelaku agrowisata perdesaan. Jurnal Inovasi dan Teknologi Terapan, 5(1), 34-46.
Diamahesa, F., Wijaya, K., & Lestari, S. (2025). Monitoring dan evaluasi program pendampingan masyarakat dalam pengembangan desa wisata berbasis partisipatif. Jurnal Tata Kelola Destinasi Pariwisata, 13(1), 89-102.
Harianto, B., Setiawan, A., & Putra, R. (2024). Akselerasi kompetensi hospitality masyarakat lokal melalui simulasi interaktif guest handling berstandar industri perhotelan. Jurnal Manajemen Perhotelan dan Pariwisata, 8(3), 210-223.
Hou, Y., Tan, X., & Lim, J. (2024). Measuring the impact of community-based tourism training on local empowerment and quality assurance. International Journal of Hospitality & Tourism Administration, 25(2), 175-198.
Karmila, S., Rahman, A., & Siregar, M. (2025). Wellness tourism berbasis kearifan lokal: Integrasi produk kesehatan tradisional ke dalam rantai pasok hospitality kontemporer. Jurnal Riset Manajemen dan Bisnis, 10(2), 112-125.
Maryani, T., & Indrianty, N. (2024). Hambatan psikologis komunikasi dan strategi personal coaching dalam pelatihan storytelling bagi kelompok tani senior. Jurnal Edukasi Masyarakat, 6(4), 301-314.
Nasib, N., Syahputra, H., & Tarigan, E. (2026). Analisis kontribusi sektor pariwisata perdesaan terhadap pertumbuhan ekonomi dan penciptaan lapangan kerja di Sumatera Utara. Jurnal Ekonomi dan Pembangunan Daerah, 14(1), 45-59
Neni, N., Wahyuni, S., & Kusuma, W. (2023). Pengelolaan potensi ekonomi lokal melalui standarisasi pelayanan untuk meningkatkan daya saing desa wisata rintisan. Jurnal Pemberdayaan Ekonomi Masyarakat, 5(3), 202-215.
Permadi, G. (2025). Pengembangan tata kelola pariwisata berkelanjutan melalui penguatan kompetensi sumber daya manusia operasional destinasi. Jurnal Ilmiah Pariwisata, 30(2), 167-180.
Srimulyani, V. A., Rustiyaningsih, S., & Anwar, S. (2023). Pengaruh edukasi hospitality mindset dan pelatihan pelayanan prima terhadap kualitas pengalaman wisatawan di destinasi berbasis masyarakat. Jurnal Analisis Keberlanjutan Pariwisata, 4(2), 122-136.
Sukarno, M., Handoko, T., & Utami, D. (2024). Peran standarisasi operasional dan dokumen manajerial dalam menjaga konsistensi mutu layanan desa wisata. Jurnal Administrasi Publik dan Tata Kelola, 12(1), 74-88.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 GANDRUNG: Jurnal Pengabdian Kepada Masyarakat

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.





.jpg)


_logo.png)

