Stepping Towards Economic Independence through Agricultural Tourism and Cultural Preservation in Pantai Labu District

Adelina Lubis; Effendi Ihsan  Effendi; Retna Astuti  Kuswardani; Muhammad Akbar  Siregar

doi:10.36526/gandrung.v5i2.3697

Adelina Lubis universitas medan area
Effendi Ihsan Effendi Universitas Medan Area
Retna Astuti Kuswardani Universitas Medan Area
Muhammad Akbar Siregar Universitas Medan Area

DOI: https://doi.org/10.36526/gandrung.v5i2.3697

Keywords: Agricultural tourism, cultural preservation, economic independence, Pantai Labu District

Abstract

Pantai Labu District in Deli Serdang Regency, North Sumatra, has high agricultural and cultural tourism potential. However, this potential has not been utilized optimally by the local community. This results in low levels of income and economic independence in the community. This community service activity aims to increase the economic independence of the community through the development of agricultural tourism and cultural preservation in Pantai Labu District. This activity is carried out using several methods, namely: (a) Socialization and training to the community regarding the development of agricultural tourism and cultural preservation. (b) Assistance in forming tourism awareness groups (pokdarwis). (c) Development of tourist infrastructure. (d) Promotion of tourism through various media.(e) This activity produced several results, namely: (a) Increasing community knowledge and skills regarding the development of agricultural tourism and cultural preservation. (b) Formation of pokdarwis in several villages in Pantai Labu District. (c) Improved tourist infrastructure in several locations. (d) The increasing number of tourists visiting Labu Beach District. This community service activity shows that the development of agricultural tourism and cultural preservation can increase the economic independence of the community in Pantai Labu District.

References

ASLIYANNI, S. (2023). ANALISIS PENGELOLAAN KEUANGAN BADAN USAHA MILIK DESA (BUMDES) SASTRO 3-16 DI DESA DENAI LAMA KECAMATAN PANTAI LABU KABUPATEN DELI SERDANG. Fakultas Ekonomi, Universitas Islam Sumatera Utara.

Damanik, M. R. S., Sriadhi, S., Habibi, M. R., & Harefa, M. S. (2017). Diversifikasi Pengolahan Ikan Sebagai Upaya Peningkatan Ekonomi Masyarakat Nelayan Desa Bagan Serdang Kecamatan Pantai Labu Kabupaten Deli Serdang. Jurnal Pengabdian Kepada Masyarakat, 23(4), 455–459.

Fajira, D. (2020). Pemberdayaan Badan Usaha Milik Desa (BUMDes) Sebagai Penggerak Desa Wisata (Studi Kasus: Desa Wisata Denai Lama Kecamatan Pantai Labu Kabupaten Deli Serdang). Universitas Islam Negeri Sumatera Utara Medan.

Hadziyah, I., Siregar, S., & Nasution, J. (2023). Pengembangan Agrowisata Dengan Pendekatan Community Based Tourism (Studi Kasus: Di Paloh Naga, Denai Lama, Kecamatan Pantai Labu). Jurnal Manajemen Akuntansi (JUMSI), 3(1), 493–504.

Jazuli, A. (2015). Dinamika hukum lingkungan hidup dan sumber daya alam dalam rangka pembangunan berkelanjutan. Jurnal Rechts Vinding: Media Pembinaan Hukum Nasional, 4(2), 181–197.

Kurniawan, A. R. (2020). Tantangan pengembangan pariwisata berbasis masyarakat pada era digital di Indonesia (Studi Kasus Pengembangan Pariwisata Berbasis Masyarakat di Pangalengan). Tornare: Journal of Sustainable and Research, 2(2), 10.

Kusma, N., & others. (2023). Strategi Komunikasi Pariwisata Pengembangan Objek Wisata Pasar Kamu di Desa Denai Lama Pantai Labu Deli Serdang.

Lubis, A., Apriliya, I., Anggi, P., Harahap, O., & Lubis, N. W. (2022). MODEL OF STRENGTHENING THE ECONOMY OF RICE FIELD AGRO-TOURISM IN THE PASAR MELINTANG VILLAGE. Jurnal Ekonomi, 11(03), 352–358.

Lubis, A., Apriliya, I., Simbolon, K. A., & Lubis, N. W. (2022). FACTORS THAT INFLUENCE ON THE DEVELOPMENT OF PAID AGRO- Factors That Influence On The Development Of Paid Agro-Tourism In The Market Transmission. Jurnal Ekonomi, 11(02), 1213–1218.

Lubis, A., Lubis, N. W., Apriliya, I., & Hadi, W. P. (2022). MARKETING STRATEGY FOR PAID RICE AGRO-TOURISM IN THE VILLAGE MARKET TRANSFER. Jurnal Ekonomi, 11(03), 1394–1402.

Pambudi, J. H. T. (2020). Dampak Pemulihan Mangrove Terhadap Bahan Baku, Kesempatan Kerja dan Pendapatan Keluarga Pesisir. Jurnal Agriust, 30–37.

Rivai, R. S., & Anugrah, I. S. (2011). Konsep dan implementasi pembangunan pertanian berkelanjutan di Indonesia. Forum Penelitian Agro Ekonomi, 29(1), 13–25.

Saragih, N. (2019). Peran Badan Usaha Milik Desa dalam pengelolaan objek wisata di desa Denai Lama kecamatan Pantai Labu kabupaten Deli Serdang. Universitas Islam Negeri Sumatera Utara.

Sari, T. Y., Kurnia, H., Khasanah, I. L., & Ningtyas, D. N. (2022). Membangun Identitas Lokal Dalam Era Globalisasi Untuk Melestarikan Budaya dan Tradisi Yang Terancam Punah. Academy of Social Science and Global Citizenship Journal, 2(2), 76–84.

Segara, S. C., Effendi, I., & Lubis, A. (2023). The influence of brand image and digital marketing on the decisions to visit tourists to improve the community’s economy in Sayum Sabah. Enrichment: Journal of Management, 13(2), 1536–1542.

Sipahutar, T. T. U., & Nainggolan, B. R. M. (2023). Pengembangan Ekonomi Desa Melalui Pendampingan Bumdes Pantai Labu, Deli Serdang. Jurnal Pengabdian Kepada Masyarakat Nusantara, 4(1), 149–154.

Syafitri, D. (2022). Persepsi Masyarakat Terhadap Keberadaan Kawasan Agrowisata Paloh Naga (Studi Kasus: Desa Denai Lama, Kecamatan Pantai Labu, Deli serdang). Universitas Medan Area.

Syahriza, R., Imsar, I., Hasibuan, R. R. A., & others. (2024). Pemberdayaan Masyarakat dalam Upaya Meningkatkan Ekonomi Masyarakat melalui Usaha Rumah Tangga (Home Industry) Terasi Udang. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 5(3), 1938–1956.

Tamaratika, F., & Rosyidie, A. (2017). Inkorporasi kearifan lokal dalam pengembangan kawasan pariwisata di lingkungan Pantai. Jurnal Sosioteknologi, 16(1), 125–133.

Tjilen, A. P., Waas, R. F. Y., Ririhena, S. W., Tambaip, B., Syahruddin, S., Ohoiwutun, Y., & Prihandayani, R. D. (2023). Optimalisasi potensi desa wisata melalui manajemen pengelolaan yang berkelanjutan: Kontribusi bagi kesejahteraan masyarakat lokal. Nanggroe: Jurnal Pengabdian Cendikia, 2(6), 38–49.

Trisnawaty, T., Wilson, J., & Firani, S. (2022). Utilizing Community Agricultural Products Into Products As By By To Improve The Economy Of Village Communities In Denai Lama District, Pantai Labu District, Deli Serdang District. TEHBMJ (Tourism Economics Hospitality and Business Management Journal), 2(2), 187–204.