The Application of Digital Marketing to MSMEs Mandiri Maju Jaya Store

  • Suyono Saputra Universitas Internasional Batam
  • Putri Wulandari Rangkuti Universitas Internasional Batam
DOI: https://doi.org/10.36526/gandrung.v4i1.2384
Keywords: Digital Marketing, MSMEs, Material store

Abstract

In today's era, technological progress is inevitable, because everything and matters involve technology, from education, the economy, and the business world, to our daily lives. In the practical work carried out by this writer, the aim is to the application of Digital Marketing to MSMEs at Mandiri Maju Jaya Stores. Data collection was carried out by the author in a qualitative way, namely by observation, interviewing, and documenting.  with an increase in the average monthly income of MSMEs, this increase was triggered by the many offers and promotions that were disseminated through social media that had been made by the author for Mandiri Maju Jaya Stores which had the aim of supporting sales and attracting customers to MSMEs Mandiri Maju Jaya Store.

References

Apriyani, N. & Rochyadi, E.. (2020). “Program Parental Self-Efficacy Pada Orang Tua Dalam Pembelajaran Bagi Anak Tunagrahita Di Masa Pandemi.” Prosiding Seminar Nasional PGSD. 27–36.

Hendriadi et al. (2019). Pelatihan Digital Marketing Kepada UMKM di Banjar Pitik untuk Daya Saing Usaha Vol. 6, No. 3 Juni 2022, Hal. 716-724 DOI: https://doi.org/10.31849/dinamisia.v6i3.6302

Kemp. (2021). "Pemanfaatan Digital Marketing Bagi Usaha Mikro Kecil dan Menengah Bisnis Kuliner"Journal of New Media and Communication, April 2022, Vol. 1, No. 1, pp. 43-57

E-ISSN: 2829-3800

Priharsari, D., & Rosaria I.. (2021). “Coding Untuk Menganalisis Data Pada Penelitian Kualitatif Di Bidang Kesehatan.” Jurnal Kedokteran Syiah Kuala 21(2):130–35. doi: 10.24815/jks.v21i2.20368.

Purwanto et al. (2020). Pelatihan Digital Marketing Kepada UMKM di Banjar Pitik untuk Daya Saing Usaha Vol. 6, No. 3 Juni 2022, Hal. 716-724 DOI: https://doi.org/10.31849/dinamisia.v6i3.6302

Sugiyono. (2019). “Analisis Penerapan Metode Team Teaching Di Kelas 3 SD STKIP Muhammadiyah Bangka Belitung.” Semnasfip 261–79.

Published
2023-01-18
How to Cite
SaputraS., & RangkutiP. W. (2023). The Application of Digital Marketing to MSMEs Mandiri Maju Jaya Store. GANDRUNG: Jurnal Pengabdian Kepada Masyarakat, 4(1), 701-713. https://doi.org/10.36526/gandrung.v4i1.2384
Issue
Vol. 4 No. 1 (2023): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Section
Articles

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.