Analisis Pengaruh Brand Image, Kualitas Produk, dan Kualitas Pelayanan terhadap Kepuasan Pelanggan serta Pembelian Ulang pada Customer Eiger di Sidoarjo

Authors

  • Widyatama Bahadian Putra Pratama Universitas Pembangunan Nasional “Veteran” Jawa Timur, Indonesia
  • Moch. Tutuk Safirin Universitas Pembangunan Nasional “Veteran” Jawa Timur, Indonesia

Abstract

This study aims to analyze the influence of Brand Image, Product Quality, and Service Quality on Customer Satisfaction and Repurchase Intention among Eiger customers in Sidoarjo. This research employed a quantitative approach using a purposive sampling technique. The sample consisted of 200 Eiger customers in Sidoarjo, and the data were analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with SmartPLS 4 software. The results indicate that Brand Image, Product Quality, and Service Quality have a positive and significant effect on both Customer Satisfaction and Repurchase Intention. Furthermore, Customer Satisfaction has a positive and significant effect on Repurchase Intention and partially mediates the relationship between Brand Image, Product Quality, and Service Quality and Repurchase Intention.

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Published

2026-10-28

How to Cite

[1]
Widyatama Bahadian Putra Pratama and Moch. Tutuk Safirin, “Analisis Pengaruh Brand Image, Kualitas Produk, dan Kualitas Pelayanan terhadap Kepuasan Pelanggan serta Pembelian Ulang pada Customer Eiger di Sidoarjo”, V-MAC, vol. 11, no. 2, pp. 205–213, Oct. 2026.

Issue

Vol. 11 No. 2 (2026): V-MAC

Section

Artikel

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Copyright (c) 2026 Widyatama Bahadian Putra Pratama, Moch. Tutuk Safirin

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