TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat

Peran Trading Competition Sebagai Sarana Edukasi Pada PT. Victory International Futures

Rezhota Gemirangga — 2024-10-21

Trading Competition yang diselenggarakan oleh PT. Victory International Futures merupakan salah satu inisiatif edukatif untuk meningkatkan literasi keuangan dan keterampilan trading di kalangan nasabah dan masyarakat umum. Kompetisi ini dirancang untuk memberikan pengalaman praktis dalam perdagangan berjangka dan komoditi, serta untuk mengajarkan manajemen risiko yang efektif. Penelitian ini bertujuan untuk mengevaluasi sejauh mana Trading Competition dapat berperan sebagai sarana edukasi yang efektif dalam meningkatkan pengetahuan dan keterampilan peserta dalam bidang perdagangan berjangka dan komoditi.

Hasil penelitian menunjukkan bahwa Trading Competition memberikan dampak positif yang signifikan terhadap pemahaman peserta mengenai dinamika pasar dan strategi manajemen risiko. Peserta yang mengikuti kompetisi melaporkan peningkatan pemahaman tentang teknik analisis pasar dan strategi trading yang lebih baik. Selain itu, kompetisi ini juga mendorong peserta untuk terus belajar dan mengembangkan keterampilan mereka dalam perdagangan berjangka dan komoditi. Dengan demikian, Trading Competition dapat dianggap sebagai salah satu metode edukasi yang efektif yang dapat diadopsi oleh institusi lain dalam upaya meningkatkan literasi finansial dan keterampilan trading di masyarakat..

Optimalisasi Strategi Marketing UMKM Desa Sukoreno Kecamatan Umbulsari Kabupaten Jember

Ferdiansyah Putra Manggala — 2024-10-22

Sukoreno Village, Umbulsari District, Jember Regency, has great potential in the development of Micro, Small and Medium Enterprises (MSMEs). However, limitations in marketing and the use of digital technology are major challenges. The University of Jember's MSIB Thematic Community Service Program (KKN) seeks to address these issues through training in digital marketing and the use of e-commerce platforms. The methods used include field observation and literature analysis, followed by workshops covering marketing strategy theory, marketplace account creation, and hands-on demonstrations. Results showed an increase in MSMEs' understanding and skills in digital marketing, as well as an expansion of product marketing reach. Students also participated in local promotional activities and the creation of a village profile video, which contributed to the re-branding and positive image enhancement of Sukoreno Village. This activity succeeded in increasing the income of MSMEs, strengthening the relationship between students and the community, and promoting the potential of the village at large.

Penerapan Teknologi Informasi dalam Pemasaran dan Pengolahan Persediaan CV. Diwarna

Darmanto — 2024-10-31

This Community Partnership Empowerment Program is carried out by the implementing team with CV Diwarna Partners who produce Socks and embroidery products for institutional attributes. In conditions where the production process can be completed quickly and abundantly, it requires efficient and healthy marketing, production and financial management. Partners' priority issues relate to marketing access, productivity, and readiness in the digital ecosystem. For this reason, the ability to increase production is directed by planning and market segmentation. Digital marketing strategies can be used to strengthen market segmentation and reach a wider market. The purpose of this program is to increase the role of Information Technology in marketing and production management. The method of implementation includes socialization, training, application of information technology, mentoring and evaluation. The results obtained are in the form of support for inventory information system applications and digital marketing, as well as increasing the ability and digital literacy of leaders and employees in using these applications. Overall, the contribution of facilities and applications built for partners has a good level of acceptance with an average score of 76%

Keywords: Information Technology, Digital Marketing, Inventory Management

Pemberdayaan Ibu PKK Morobakung Melalui Pelatihan Lilin Aromaterapi dari Limbah Minyak Goreng

Ali Tofan — 2024-11-03

This community service project conducted by the lecturers and students of STIE NU Trate Gresik in Morobakung Village, Manyar District, Gresik Regency, aimed to empower the local women’s group (PKK) through the utilization of used cooking oil as the raw material for producing aromatherapy candles. The project was initiated due to the lack of awareness and skills among the PKK members in managing used cooking oil, which is often disposed of improperly, causing environmental pollution and health risks. The community service activities were carried out in several strategic stages, including initial awareness-raising sessions, forum group discussions (FGDs), practical demonstrations of candle-making, and packaging design training using the Canva application. The novelty of this program lies in transforming used cooking oil into eco-friendly, high-value aromatherapy candles that align with modern lifestyle trends. After the program's implementation, the PKK members acquired the necessary skills to produce high-quality aromatherapy candles and create appealing packaging designs, which helped them to launch sustainable small-scale businesses. This project also contributed to raising environmental awareness and reducing the negative impact of waste oil on the environment. The results indicated significant improvements in the PKK members' environmental awareness and technical skills, particularly in producing, marketing, and packaging candles. The program has created new business opportunities, improved local economic conditions, and fostered sustainable environmental practices in the community. This community service initiative demonstrates a practical solution to environmental issues while empowering local women to enhance their economic independence.

Revitalisasi Usaha Tradisional Menggunakan Teknologi Advanced Dough Mixer Kerupuk Tengiri Untuk Kualitas Yang Konsisten dan Higienis

Mas Ahmad Baihaqi — 2024-11-03

The revitalization program for traditional mackerel cracker businesses in Probolinggo City has successfully improved production capacity through the implementation of Advanced Dough Mixer technology. This technology replaced the manual mixing method, increasing production efficiency by 50% while ensuring product consistency and hygiene. Additionally, e-finance and digital marketing training was provided to the partners to enhance financial management and expand market access through e-commerce platforms. The results of this program showed a significant increase in the partner’s production capacity, from 7 kg per day to 10-12 kg per day. Digital marketing efforts also boosted sales by 50% through online stores. This program not only improved the quality of mackerel crackers but also opened broader market opportunities and directly contributed to the improvement of the local economy. The participation of students in this activity also contributed to the development of technical and entrepreneurial skills relevant to the Merdeka Belajar Kampus Merdeka (MBKM) program framework

Pengenalan dan Penerapan Biopori Sebagai Lubang Resapan di SMPN 2 Dringu Kabupaten Probolinggo

Indah Noor Dwi Kusuma Dewi — 2024-11-03

The community service activity at SMPN 2 Dringu in Probolinggo Regency aimed to address environmental issues within the school, specifically the frequent waterlogging in certain areas that disrupted activities and posed safety risks. As a solution, the introduction and implementation of Biopore Infiltration Holes (LRB) were carried out at the school. Biopores function to enhance water infiltration, reduce waterlogging, and improve soil quality. This community service activity involved observation, preparation, as well as conducting educational sessions and practical biopore planting by students, with the goal of raising awareness and enhancing capabilities in addressing environmental issues. The results of the activity showed a reduction in waterlogging duration by up to three hours and a decrease in organic waste volume through the use of biopores as compost. The implementation of biopores not only helped mitigate flood risks but also improved the school's environmental quality, supporting sustainability and environmental health.

Inovasi Menguatkan Tradisi: Optimalisasi Kualitas Sambal Ikan Asap dengan Teknologi Full Foil Packaging dan Smokehouse

Alief Muhammad — 2024-11-04

Permintaan global terhadap ikan diperkirakan akan meningkat secara signifikan, dengan nilai pasar naik dari 338,47 miliar dolar AS pada 2022 menjadi 730,28 miliar dolar AS pada 2030. Namun, ekspor perikanan Indonesia hanya mencapai 5,6 miliar dolar AS pada Januari-November 2023, di bawah target 7,2 miliar dolar AS untuk 2024. Di Probolinggo, hanya 227 UKM pengolah hasil kelautan yang memiliki sertifikat P-IRT, dengan salah satu produk unggulan “Sambal Bledeg Probolinggo,” yang memiliki potensi untuk dikembangkan menjadi sambal ikan asap. Mitra menghadapi tantangan, seperti masa simpan produk yang pendek, kurangnya teknologi pengemasan, dan manajemen keuangan manual. Solusi yang diusulkan meliputi investasi dalam teknologi pengemasan modern, pelatihan pengolahan ikan, dan penerapan sistem manajemen keuangan elektronik (e-finance). Proyek ini mencakup pembuatan Continuous Band Sealer dan Smokehouse, yang terbukti efektif dalam mendukung produksi. Pelatihan yang dilaksanakan mencakup penggunaan Continuous Band Sealer dan teknik pengolahan ikan asap menggunakan smokehouse. Selain itu, pelatihan e-finance dirancang untuk meningkatkan kapasitas mitra dalam pengelolaan keuangan bisnis secara efisien. Setelah pelatihan, mitra dapat mengoperasikan alat dan memproduksi sambal ikan asap yang mendapat respon positif dari konsumen. Program ini berhasil memberdayakan mitra untuk memperluas produksi dan meningkatkan daya saing di pasar lokal. Penerapan teknologi hard dan soft menunjukkan dampak positif pada kebermanfaatan dan produktivitas usaha, dengan fokus pada efisiensi dan kualitas produk.

Implementasi Teknologi Smart Hybrid Dryer pada Kelompok Petani Kopi Kelurahan Gombengsari

Ikhwanul Qiram — 2024-11-08

The coffee industry in Banyuwangi has a rich history, dating back to Dutch colonial rule. Despite its prominence, coffee farmers, especially the Tunas Harapan farmer group in Gombengsari, face significant challenges in post-harvest coffee handling, particularly in drying methods. Traditional sun-drying methods employed by the farmers are inefficient and fail to meet market standards, leading to reduced product quality. To address this issue, this community engagement project introduced the Solar Hybrid Dryer (SHD) technology, a sustainable drying method combining solar and electric heating. The project involved designing and constructing SHD units integrated with IoT systems for real-time monitoring and control. Additionally, solar panels were installed to provide renewable energy for the system, minimizing operational costs.

Training sessions were conducted for 15 members of the Tunas Harapan group, focusing on post-harvest coffee handling and the use of SHD technology. The training aimed to improve farmers' knowledge and skills, enhancing the quality of their coffee products. The SHD technology proved effective, reducing drying time from 15 days to 5 days while maintaining the optimal moisture content of 12%. Post-training surveys indicated high levels of satisfaction among participants, with improvements in product quality and increased potential for collaboration. Overall, the implementation of SHD technology and capacity building has provided sustainable solutions for improving the livelihoods of coffee farmers in Gombengsari

Penerapan Teknologi Pemasaran Digital Berbasis E-Commerce Pada Kelompok Sumberwangi Sentra Fish

Hasyim As'ari — 2024-11-09

The community service activity conducted at the Sumberwangi Sentra Fish group in Jambewangi Sempu Banyuwangi aimed to address the marketing issues faced by the partner group. Additionally, the activity sought to measure interest and the usefulness of the developed platform to support the program's sustainability. The methods used in this community service included the development of an e-commerce platform, socialization, training, and mentoring. Evaluation of the activity was conducted using instruments in the form of questionnaires to assess interest, the usefulness of technological innovations, and the community service activities. The developed e-commerce platform effectively addressed the partner's marketing challenges. The platform is designed as a web-based application that can be easily accessed via smartphones or directly through the website https://sumberwangisentrafish.com/. The user interface (UI) of the e-commerce platform provides information about products, featuring easily understandable menus that include product displays and detailed information about each marketed item. The interface design focuses on operational ease. Results from the questionnaire indicated that out of 13 respondents, 85% expressed interest and stated that they found the technology and activities to be important, very understandable, and very easy to use, while 75% felt ready to implement digital marketing strategies. In conclusion, the community service demonstrated that the e-commerce platform can enhance the welfare of the partner group and has the potential to support business sustainability.

Inovasi Daur Ulang Lilin Batik Untuk Efisiensi Biaya Dan Peningkatan Kualitas Produk Ramah Lingkungan Pada UKM Batik Manggur Probolinggo

Mutinda Teguh Widayanto — 2024-11-14

The development of SMEs as a support for the national economy must continue to be supported. In producing Batik, it cannot be avoided that there is waste in the form of wax from used batik which can pollute the environment. UKM Batik Manggur is one of the UKM in Probolinggo, East Java Provinci, which has several problems in developing its business, including processing batik wax waste. This community service activity provides a solution by recycling batik wax waste so that it does not pollute the environment and can be reused for the batik process. The service activities carried out include training in batik wax processing and outreach to batik makers in the Probolinggo City area. Recycled Wax has good quality so it can be reused for the batik process. Using recycled wax has several benefits, including improving batik quality and reducing production costs. With this community service activity, it is hoped that Mitra can develop his business with higher quality and environmental friendly products and reduce production costs.

Rancang Bangun Website Layanan Pendidikan Guna Mendukung Administrasi dan Branding di TKIT Al Binaa

Aditya Daffa Syahputra Aditya — 2024-11-14

Easy and accurate access to information about TKIT Al Binaa is a crucial need for the community, particularly for parents who require detailed information on educational services. The limited time parents have to conduct direct surveys necessitates a medium that can effectively provide this information. This article proposes the development of a website to support information management, administration, and branding at TKIT Al Binaa. The website is expected to ease public access to necessary information while assisting the school in disseminating information and facilitating administrative processes efficiently. The website development follows four main stages: data collection, website creation, usage socialization, and evaluation. Data were collected through observation, interviews, and PIECES analysis to meet the school's needs. This initiative is anticipated to significantly contribute to resolving information access issues and reinforce TKIT Al Binaa's brand as a technologically-oriented institution. Throughout the program, the school has shown high enthusiasm and welcomed the outcomes of this initiative.

Scaling-up Embung Tadah Hujan Untuk Irigasi Pertanian

Sudianto Sudianto — 2024-11-15

Kedungbenda Village, Purbalingga, faces agricultural irrigation problems due to dependence on erratic rainfall, especially during the dry season, exacerbated by the El Niño phenomenon. Rain-fed reservoirs are proposed as a solution to increase the availability of irrigation water. Through the rain-fed reservoir scaling-up program, the water storage capacity is significantly increased. As a result, the planting frequency, which was previously only one to two times per year, increased to three times per year, contributing to increased agricultural productivity. The total area of irrigated land also increased, from three to five rice fields per reservoir to a larger area with eight active reservoirs. In addition, the impact of drought was successfully minimized so that farmers could still manage their land even during the long dry season. This program also increased farmers' awareness of the importance of sustainable water management through water management training. However, challenges still exist in terms of reservoir maintenance, especially related to sedimentation. In the future, a more intensive maintenance strategy is needed to maintain the sustainability of the reservoirs.

Pelatihan Pengembangan Desa Wisata Melalui Digitalisasi Dan Inovasi Produk Wisata Di Desa Sibetan, Kabupaten Karangasem, Bali

Putu Surya Laksana Rahjasa — 2024-11-19

Sibetan Village in Karangasem Regency, Bali, has great tourism potential but has not been optimally utilized due to a lack of digitalization and tourism product innovation. This article is the result of community service activities aimed at enhancing the digitalization skills and tourism product innovation of the Sibetan Village community. The training included the use of digital technology in the promotion and management of tourist destinations, as well as the development of unique and sustainable tourism products. The method of implementation consisted of lectures, discussions, and practical sessions. The results showed an improvement in participants' understanding and skills in using digital media for promotion and managing tourism products. Participants also began developing new tourism packages, such as the Bali salak agro-tourism, with more innovative and sustainable approaches. Participant satisfaction with the program was very high, with an average score above 3.8 out of 4 on various evaluation indicators. In conclusion, this program successfully empowered the community to utilize digital technology and tourism product innovation to increase tourism appeal and the economic welfare of the community. Follow-up activities involving intensive mentoring are proposed to optimize the results of the training.

Pelatihan Inovasi Service Excellent Kepada UMKM Komunitas Jakarta Entrepreneur

Christin Setiawan — 2024-11-19

This Community Service (PKM) activity aims to increase the understanding of MSME players in Jakarta about the importance of superior service to increase customer satisfaction and loyalty. In facing intense competition, it is hoped that understanding the principles of excellent service can help MSMEs implement effective service strategies, attract new customers and support local economic growth. The method for implementing outreach activities regarding service excellence innovation is designed to ensure a comprehensive and integrated approach through a series of activities that include direct assistance, counseling, outreach and consultation. Outreach activities regarding service excellence innovation in Gambir District have had a significant impact on the understanding and practice of excellent service among Micro, Small and Medium Enterprises (MSMEs), especially those who are members of the Jakarta Entrepreneur community. Participants demonstrated increased understanding of the key elements of good customer service, including effective communication, listening skills, and responsiveness to customer needs.

Manajemen Homestay: Membangun Inovasi Digital Melalui Sistem Informasi

I Gusti Ayu Putu Wita Indrayani — 2024-11-19

This community service project highlights the role and impact of guest houses in Karangasem's tourism, with a specific focus on Robert Guest House. The primary goal of this initiative is to develop an information system that strengthens the guest house's presence and enhances the quality of services provided to guests. To achieve this, various research methods have been employed, including a SWOT analysis, online platform development, and the implementation of digital marketing strategies. The outcomes of this project include the launch of Google Business, an official website, and social media accounts designed to increase the visibility and accessibility of the guest house. These efforts are expected to attract more tourists, boost the income of the guest house owner, and offer guests a better and more satisfying stay experience. Consequently, this project not only strengthens the position of Robert Guest House within the local tourism industry but also contributes to the economic growth of Karangasem and enhances the appeal of the destination as an attractive tourist spot.

Pemberdayaan UMKM Komunitas Jakarta Entrepreneur Tentang Inovasi Pengemasan Makanan Dan Minuman

Alda Chairani — 2024-11-19

Extension activities regarding food and beverage packaging aim to provide relevant knowledge and skills to MSMEs in the Jakarta Entrepreneur community in an effort to improve the quality of their products and competitiveness in the market. This extension activity is carried out through direct assistance with initial observations and evaluations to understand and improve the packaging process, counseling with presentations, and training on packaging techniques. The pre-test and post-test are used to measure changes in participants' knowledge and skills, with the aim of improving the quality of product packaging and the competitiveness of MSMEs in the market. Product packaging outreach activities for MSMEs in the Jakpreneur community succeeded in increasing participants' understanding of the importance of good packaging. Through mentoring, counseling, outreach and consultation, participants now understand packaging as product protection and an important information medium. In order for this understanding to continue, MSME players are advised to take part in further training and ongoing assistance, as well as involving the government and industry associations to ensure compliance with packaging standards.

Pemberdayaan Pelaku Usaha Konveksi Dengan Teknik Pemasaran Media Sosial Di Jurangmangu, Tangerang Selatan

Irfal — 2024-11-19

The aim of this outreach is to teach convection business actors how to effectively use social media for marketing, including creating interesting content and using advertising, in order to expand audience reach and increase sales. This activity was held at the Tourism Institute Campus with 10 convection business actors from Jurangmangu, South Tangerang, and included three stages: theoretical and practical discussion sessions at participant locations, direct training on campus about social media, and mentoring and consultation for the application of knowledge and provision of materials training. The results of the activity showed that participants felt that social media marketing education was very effective and relevant, provided clear understanding, and was useful in improving their skills in marketing products conventionally via social media. All participants felt confident and recommended this counseling to other convection business actors.

Pendampingan Pegiat Olahraga Tradisional Egrang Dalam Meningkatkan Kebugaran Jasmani di Kelurahan Jambangan Kota Surabaya

Yudi Dwi Saputra — 2024-11-20

This mentoring activity aims to improve the physical fitness of the community through traditional stilt sports in Jambangan Village, Surabaya City. Stilts, as part of Indonesia's cultural heritage, have the potential to train balance, muscle strength, endurance, as well as the focus and concentration of its players. This program includes providing materials on physical fitness, correct stilt playing reflexology techniques, and direct practice sessions for participants. The results of the activity show that community participation in stilt games can improve their physical fitness while strengthening a sense of togetherness and awareness of the importance of preserving traditional culture. In addition, stilts are also a means of education for the younger generation to learn about traditional games that are beneficial for health. This program is expected to be able to create an active community that continues to develop traditional sports as part of a healthy lifestyle and local culture