Mohammad Syarifuddin Fatahillah, Iing Sri Hardiningrum. KEEPING THE FIRE BURNING: A QUALITATIVE STUDY OF INTERGENERATIONAL STRATEGIES FOR FAMILY BUSINESS SUSTAINABILITY IN AN ERA OF DISRUPTION: Menjaga Api di Perapian: Studi Kualitatif tentang Strategi Intergenerasional dalam Keberlanjutan Bisnis Keluarga di Era Disrupsi. SJIIPS [Internet]. 2025 Dec. 14 [cited 2025 Dec. 18];14(4):3325-36. Available from: https://ejournal.unibabwi.ac.id/index.php/sosioedukasi/article/view/6522