R. K. Widiyanto, J. Jubaedah, and A. S. Manggabarani, “FACTORS DETERMINING MARKETING PERFORMANCE OF FASHION SMEs IN JAKARTA: THE PERSPECTIVE OF MARKETING SKILLS, CRM, AND COMPETITION INTENSITY: FAKTOR PENENTU KINERJA PEMASARAN UMKM FASHION DI JAKARTA: PERSPEKTIF KETERAMPILAN PEMASARAN, CRM, DAN INTENSITAS PERSAINGAN”, SJIIPS, vol. 14, no. 4, pp. 1781–1797, Oct. 2025.