WIJAYA, Carissa Emily; AFRIZAL; LISA ELIANTI NASUTION. THE INFLUENCE OF PROMOTION, WORD-OF MOUTH, AND BRAND IMAGE ON CONSUMER PURCHASE DECISIONS: A STUDY OF KOPI SOE MEDAN: Promotion, Word-of Mouth, Brand Image, Purchase Decisions, Coffe Shop Industry . SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL, [S. l.], v. 15, n. 2, p. 850–859, 2026. DOI: 10.36526/sosioedukasi.v15i2.7902. Disponível em: https://ejournal.unibabwi.ac.id/index.php/sosioedukasi/article/view/7902. Acesso em: 20 may. 2026.