SETIYOWATI, Wiwik; DEWI, Anita Sumelvia. THE MEANING OF MARKETING STRATEGY THROUGH WORD OF MOUTH AND PACKAGING DESIGN ON CONSUMER PURCHASE DECISIONS: AN ETHNOGRAPHIC STUDY OF GTT YELLOW TOFU PRODUCTS IN KEDIRI CITY. SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL, [S. l.], v. 14, n. 4, p. 4755–4763, 2026. DOI: 10.36526/sosioedukasi.v14i4.7109. Disponível em: https://ejournal.unibabwi.ac.id/index.php/sosioedukasi/article/view/7109. Acesso em: 16 jan. 2026.