MOHAMMAD SYARIFUDDIN FATAHILLAH; IING SRI HARDININGRUM. KEEPING THE FIRE BURNING: A QUALITATIVE STUDY OF INTERGENERATIONAL STRATEGIES FOR FAMILY BUSINESS SUSTAINABILITY IN AN ERA OF DISRUPTION: Menjaga Api di Perapian: Studi Kualitatif tentang Strategi Intergenerasional dalam Keberlanjutan Bisnis Keluarga di Era Disrupsi. SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL, [S. l.], v. 14, n. 4, p. 3325–3336, 2025. DOI: 10.36526/sosioedukasi.v14i4.6522. Disponível em: https://ejournal.unibabwi.ac.id/index.php/sosioedukasi/article/view/6522. Acesso em: 18 dec. 2025.