Rey Disna Pramestia and Brahma Wahyu Kurniawan 2026. THE EFFECT OF INFLUENCER MARKETING AND BRAND AWARENESS ON GEN Z’S FOOD PRODUCT PURCHASE DECISIONS, WITH CUSTOMER ENGAGEMENT AS AN INTERVENING VARIABLE. SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL. 15, 2 (Jun. 2026), 3280–3291. DOI:https://doi.org/10.36526/sosioedukasi.v15i2.8282.