Wijaya, C.E. et al. 2026. THE INFLUENCE OF PROMOTION, WORD-OF MOUTH, AND BRAND IMAGE ON CONSUMER PURCHASE DECISIONS: A STUDY OF KOPI SOE MEDAN: Promotion, Word-of Mouth, Brand Image, Purchase Decisions, Coffe Shop Industry . SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL. 15, 2 (May 2026), 850–859. DOI:https://doi.org/10.36526/sosioedukasi.v15i2.7902.