Mohammad Syarifuddin Fatahillah and Iing Sri Hardiningrum 2025. KEEPING THE FIRE BURNING: A QUALITATIVE STUDY OF INTERGENERATIONAL STRATEGIES FOR FAMILY BUSINESS SUSTAINABILITY IN AN ERA OF DISRUPTION: Menjaga Api di Perapian: Studi Kualitatif tentang Strategi Intergenerasional dalam Keberlanjutan Bisnis Keluarga di Era Disrupsi. SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL. 14, 4 (Dec. 2025), 3325–3336. DOI:https://doi.org/10.36526/sosioedukasi.v14i4.6522.