Khunafa, A.D. and Dewi, A.S. 2025. CONSTRUCTION OF TRUST AND RISK IN SHOPPING DECISION-MAKING ON TIKTOK SHOP: A DIGITAL ETHNOGRAPHY STUDY. SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL. 14, 4 (Nov. 2025), 2899–2909. DOI:https://doi.org/10.36526/sosioedukasi.v14i4.6478.