Fathurrizqi Aulia, Thamrin. THE EFFECT OF HEDONIC SHOPPING MOTIVATION AND SHOPPING LIFESTYLE ON IMPULSE BUYING THROUGH POSITIVE EMOTION AS A MEDIATING VARIABLE IN SHOPEE E-COMMERCE SERVICE USERS IN PADANG CITY: PENGARUH HEDONIC SHOPPING MOTIVATION DAN SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING MELALUI POSITIVE EMOTION SEBAGAI VARIABEL MEDIASI PADA PENGGUNA LAYANAN E-COMMERCE SHOPEE DI KOTA PADANG. JS [Internet]. 2025Feb.11 [cited 2025Feb.23];9(1):292-00. Available from: https://ejournal.unibabwi.ac.id/index.php/santhet/article/view/5020