Nabila Noer Istiqamah, Annur Fitri Hayati. THE EFFECT OF PRODUCT QUALITY AND CONSUMER DISSATISFACTION ON WARDAH LIPSTICK BRAND SWITCHING BEHAVIOR IN PADANG STATE UNIVERSITY STUDENTS: Pengaruh Kualitas Produk dan Ketidakpuasan Konsumen terhadap Perilaku Peralihan Merek Lipstik Wardah pada Mahasiswa Universitas Negeri Padang. JS [Internet]. 2025Feb.6 [cited 2025Feb.23];9(1):204-13. Available from: https://ejournal.unibabwi.ac.id/index.php/santhet/article/view/5016