1.
Mona Ratu Chania, Yunita Engriani. The Influence of Brand Experience on Willingness to Pay a Premium Price with Brand Loyalty and Brand Love as mediating variables on Viu application users, especially K-drama lovers in Padang City: Pengaruh Brand Experience terhadap Willingness To Pay A Premium Price dengan Brand Loyalty dan Brand Love sebagai variabel mediasi pada pengguna aplikasi Viu khususnya penikmat K-drama Di Kota Padang. JS [Internet]. 2025Feb.4 [cited 2025Feb.23];9(1):161-7. Available from: https://ejournal.unibabwi.ac.id/index.php/santhet/article/view/5012