Zalfa Ulayya Arki, Mike Yolanda. THE INFLUENCE OF BRAND AMBASSADOR, COUNTRY AND PRODUCT IMAGE, AND KOREAN WAVE ON BEHAVIOR WITH ATTITUDE AS A MEDIATING VARIABLE FOR CALVIN KLEIN WITH JUNGKOOK BTS AS BRAND AMBASSADOR IN INDONESIA: Pengaruh Brand Ambassador, Country dan Product Image serta Korean Wave terhadap Behavior dengan Attitude sebagai Variabel Mediasi Pada Calvin Klein dengan Jungkook BTS sebagai Brand Ambassador di Indonesia. JS [Internet]. 2025Feb.3 [cited 2025Feb.23];9(1):120-8. Available from: https://ejournal.unibabwi.ac.id/index.php/santhet/article/view/4989