Hanifah Wirastuti Wirawan, Gesit Thabrani. THE INFLUENCE OF SOCIAL MEDIA MARKETING ACTIVITY AND BRAND EQUITY ON CUSTOMER RESPONSE TO SKINCARE PRODUCTS: Pengaruh Aktivitas Sosial Media Marketing dan Ekuitas Merek terhadap Respon Customer Pada Produk Skincare. JS [Internet]. 2025 Feb. 3 [cited 2025 Jul. 9];9(1):105-19. Available from: https://ejournal.unibabwi.ac.id/index.php/santhet/article/view/4983