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Raisa Amina Ismet and Dina Patrisia, “THE INFLUENCE OF PERCEIVED VALUE, CUSTOMER TRUST, AND PRICE ON SWITCHING INTENTION THROUGH CUSTOMER SATISFACTION IN ONLINE TRANSPORTATION SERVICES: A CASE STUDY OF MAXIM APPLICATION AMONG GENERATION Z IN PADANG CITY: PENGARUH PERCEIVED VALUE, CUSTOMER TRUST, DAN PRICE TERHADAP SWITCHING INTENTION MELALUI CUSTOMER SATISFACTION PADA JASA TRANSPORTASI ONLINE APLIKASI MAXIM DI KALANGAN GENERASI Z DI KOTA PADANG ”, JS, vol. 9, no. 1, pp. 369-376, Feb. 2025.