Mona Ratu Chania and Yunita Engriani, “The Influence of Brand Experience on Willingness to Pay a Premium Price with Brand Loyalty and Brand Love as mediating variables on Viu application users, especially K-drama lovers in Padang City: Pengaruh Brand Experience terhadap Willingness To Pay A Premium Price dengan Brand Loyalty dan Brand Love sebagai variabel mediasi pada pengguna aplikasi Viu khususnya penikmat K-drama Di Kota Padang”, JS, vol. 9, no. 1, pp. 161-171, Feb. 2025.