Annisa Safira Marsal and Mike Yolanda, “The Influence Of Brand Loyalty, Cross-Channel Search, Channel Price Advantage, Channel Satisfaction, Risk Perception On Shopee Channel Selection Intention Channel Selection Intention Shopee (Case Study Of Maybelline Lipstick Products) In Padang City.: PENGARUH BRAND LOYATY, CROSS-CHANNEL SEARCHING, CHANNEL PRICE ADVANTAGE, CHANNEL SATISFACTION, PERCEIVED RISK TERHADAP CHANNEL SELECTION INTENTION SHOPEE (STUDI KASUS PRODUK LIPSTIK MAYBELLINE) DI KOTA PADANG”, JS, vol. 9, no. 1, pp. 129-137, Feb. 2025.