[1]
Hanifah Wirastuti Wirawan and Gesit Thabrani, “THE INFLUENCE OF SOCIAL MEDIA MARKETING ACTIVITY AND BRAND EQUITY ON CUSTOMER RESPONSE TO SKINCARE PRODUCTS: Pengaruh Aktivitas Sosial Media Marketing dan Ekuitas Merek terhadap Respon Customer Pada Produk Skincare”, JS, vol. 9, no. 1, pp. 105-119, Feb. 2025.