Annisa Safira Marsal and Mike Yolanda (2025) “The Influence Of Brand Loyalty, Cross-Channel Search, Channel Price Advantage, Channel Satisfaction, Risk Perception On Shopee Channel Selection Intention Channel Selection Intention Shopee (Case Study Of Maybelline Lipstick Products) In Padang City.: PENGARUH BRAND LOYATY, CROSS-CHANNEL SEARCHING, CHANNEL PRICE ADVANTAGE, CHANNEL SATISFACTION, PERCEIVED RISK TERHADAP CHANNEL SELECTION INTENTION SHOPEE (STUDI KASUS PRODUK LIPSTIK MAYBELLINE) DI KOTA PADANG”, Santhet (Jurnal Sejarah Pendidikan Dan Humaniora), 9(1), pp. 129-137. doi: 10.36526/santhet.v9i1.4995.