FATHURRIZQI AULIA; THAMRIN. THE EFFECT OF HEDONIC SHOPPING MOTIVATION AND SHOPPING LIFESTYLE ON IMPULSE BUYING THROUGH POSITIVE EMOTION AS A MEDIATING VARIABLE IN SHOPEE E-COMMERCE SERVICE USERS IN PADANG CITY: PENGARUH HEDONIC SHOPPING MOTIVATION DAN SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING MELALUI POSITIVE EMOTION SEBAGAI VARIABEL MEDIASI PADA PENGGUNA LAYANAN E-COMMERCE SHOPEE DI KOTA PADANG. Santhet (Jurnal Sejarah Pendidikan Dan Humaniora), v. 9, n. 1, p. 292-300, 11 Feb. 2025.