NABILA NOER ISTIQAMAH; ANNUR FITRI HAYATI. THE EFFECT OF PRODUCT QUALITY AND CONSUMER DISSATISFACTION ON WARDAH LIPSTICK BRAND SWITCHING BEHAVIOR IN PADANG STATE UNIVERSITY STUDENTS: Pengaruh Kualitas Produk dan Ketidakpuasan Konsumen terhadap Perilaku Peralihan Merek Lipstik Wardah pada Mahasiswa Universitas Negeri Padang. Santhet (Jurnal Sejarah Pendidikan Dan Humaniora), [S. l.], v. 9, n. 1, p. 204–213, 2025. DOI: 10.36526/santhet.v9i1.5016. Disponível em: https://ejournal.unibabwi.ac.id/index.php/santhet/article/view/5016. Acesso em: 2 jul. 2025.