MONA RATU CHANIA; YUNITA ENGRIANI. The Influence of Brand Experience on Willingness to Pay a Premium Price with Brand Loyalty and Brand Love as mediating variables on Viu application users, especially K-drama lovers in Padang City: Pengaruh Brand Experience terhadap Willingness To Pay A Premium Price dengan Brand Loyalty dan Brand Love sebagai variabel mediasi pada pengguna aplikasi Viu khususnya penikmat K-drama Di Kota Padang. Santhet (Jurnal Sejarah Pendidikan Dan Humaniora), [S. l.], v. 9, n. 1, p. 161–171, 2025. DOI: 10.36526/santhet.v9i1.5012. Disponível em: https://ejournal.unibabwi.ac.id/index.php/santhet/article/view/5012. Acesso em: 3 jul. 2025.