ANNISA SAFIRA MARSAL; MIKE YOLANDA. The Influence Of Brand Loyalty, Cross-Channel Search, Channel Price Advantage, Channel Satisfaction, Risk Perception On Shopee Channel Selection Intention Channel Selection Intention Shopee (Case Study Of Maybelline Lipstick Products) In Padang City.: PENGARUH BRAND LOYATY, CROSS-CHANNEL SEARCHING, CHANNEL PRICE ADVANTAGE, CHANNEL SATISFACTION, PERCEIVED RISK TERHADAP CHANNEL SELECTION INTENTION SHOPEE (STUDI KASUS PRODUK LIPSTIK MAYBELLINE) DI KOTA PADANG. Santhet (Jurnal Sejarah Pendidikan Dan Humaniora), [S. l.], v. 9, n. 1, p. 129–137, 2025. DOI: 10.36526/santhet.v9i1.4995. Disponível em: https://ejournal.unibabwi.ac.id/index.php/santhet/article/view/4995. Acesso em: 7 jul. 2025.