HANIFAH WIRASTUTI WIRAWAN; GESIT THABRANI. THE INFLUENCE OF SOCIAL MEDIA MARKETING ACTIVITY AND BRAND EQUITY ON CUSTOMER RESPONSE TO SKINCARE PRODUCTS: Pengaruh Aktivitas Sosial Media Marketing dan Ekuitas Merek terhadap Respon Customer Pada Produk Skincare. Santhet (Jurnal Sejarah Pendidikan Dan Humaniora), [S. l.], v. 9, n. 1, p. 105–119, 2025. DOI: 10.36526/santhet.v9i1.4983. Disponível em: https://ejournal.unibabwi.ac.id/index.php/santhet/article/view/4983. Acesso em: 9 jul. 2025.