PUTRI YASMIN AL ADAWIYYAH; ROSYENI RASYID. THE INFLUENCE OF BRAND IMAGE, SOCIAL INFLUENCE AND PRODUCT PRICE WITH TRUST AS MEDIATING VARIABLES ON THE PURCHASE INTENTION OF ’RAJA DIMSUM’ CULINARY MSMES IN GENERATION Z IN PADANG CITY: PENGARUH BRAND IMAGE, SOCIAL INFLUENCE DAN PRODUCT PRICE DENGAN TRUST SEBAGAI VARIABEL MEDIASI TERHADAP PURCHASE INTENTION UMKM KULINER ‘RAJA DIMSUM’ PADA GENERASI Z DI KOTA PADANG. Santhet (Jurnal Sejarah Pendidikan Dan Humaniora), [S. l.], v. 8, n. 2, p. 2870–2883, 2025. DOI: 10.36526/santhet.v8i2.4931. Disponível em: https://ejournal.unibabwi.ac.id/index.php/santhet/article/view/4931. Acesso em: 2 jun. 2025.