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Zalfa Ulayya Arki; Mike Yolanda. THE INFLUENCE OF BRAND AMBASSADOR, COUNTRY AND PRODUCT IMAGE, AND KOREAN WAVE ON BEHAVIOR WITH ATTITUDE AS A MEDIATING VARIABLE FOR CALVIN KLEIN WITH JUNGKOOK BTS AS BRAND AMBASSADOR IN INDONESIA: Pengaruh Brand Ambassador, Country Dan Product Image Serta Korean Wave Terhadap Behavior Dengan Attitude Sebagai Variabel Mediasi Pada Calvin Klein Dengan Jungkook BTS Sebagai Brand Ambassador Di Indonesia. JS 2025, 9, 120-128.