Raisa Amina Ismet and Dina Patrisia 2025. THE INFLUENCE OF PERCEIVED VALUE, CUSTOMER TRUST, AND PRICE ON SWITCHING INTENTION THROUGH CUSTOMER SATISFACTION IN ONLINE TRANSPORTATION SERVICES: A CASE STUDY OF MAXIM APPLICATION AMONG GENERATION Z IN PADANG CITY: PENGARUH PERCEIVED VALUE, CUSTOMER TRUST, DAN PRICE TERHADAP SWITCHING INTENTION MELALUI CUSTOMER SATISFACTION PADA JASA TRANSPORTASI ONLINE APLIKASI MAXIM DI KALANGAN GENERASI Z DI KOTA PADANG . Santhet (Jurnal Sejarah Pendidikan Dan Humaniora). 9, 1 (Feb. 2025), 369-376. DOI:https://doi.org/10.36526/santhet.v9i1.5050.