Silvina Maulidya and Perengki Susanto 2025. THE INFLUENCE OF ADVERTISING DISCLOSURE AND CELEBRITY-PRODUCT CONGRUENCE ON CONSUMER PURCHASE INTENTION IN SOCIAL MEDIA : Pengaruh Advertising Disclosure dan Celebrity-Product Congruence Terhadap Minat Pembelian Konsumen Di Social Media . Santhet (Jurnal Sejarah Pendidikan Dan Humaniora). 9, 1 (Feb. 2025), 222-228. DOI:https://doi.org/10.36526/santhet.v9i1.5022.