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Fathurrizqi Aulia and Thamrin 2025. THE EFFECT OF HEDONIC SHOPPING MOTIVATION AND SHOPPING LIFESTYLE ON IMPULSE BUYING THROUGH POSITIVE EMOTION AS A MEDIATING VARIABLE IN SHOPEE E-COMMERCE SERVICE USERS IN PADANG CITY: PENGARUH HEDONIC SHOPPING MOTIVATION DAN SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING MELALUI POSITIVE EMOTION SEBAGAI VARIABEL MEDIASI PADA PENGGUNA LAYANAN E-COMMERCE SHOPEE DI KOTA PADANG. Santhet (Jurnal Sejarah Pendidikan Dan Humaniora). 9, 1 (Feb. 2025), 292-300. DOI:https://doi.org/10.36526/santhet.v9i1.5020.