Annisa Safira Marsal and Mike Yolanda 2025. The Influence Of Brand Loyalty, Cross-Channel Search, Channel Price Advantage, Channel Satisfaction, Risk Perception On Shopee Channel Selection Intention Channel Selection Intention Shopee (Case Study Of Maybelline Lipstick Products) In Padang City.: PENGARUH BRAND LOYATY, CROSS-CHANNEL SEARCHING, CHANNEL PRICE ADVANTAGE, CHANNEL SATISFACTION, PERCEIVED RISK TERHADAP CHANNEL SELECTION INTENTION SHOPEE (STUDI KASUS PRODUK LIPSTIK MAYBELLINE) DI KOTA PADANG. Santhet (Jurnal Sejarah Pendidikan Dan Humaniora). 9, 1 (Feb. 2025), 129-137. DOI:https://doi.org/10.36526/santhet.v9i1.4995.