Hanifah Wirastuti Wirawan and Gesit Thabrani 2025. THE INFLUENCE OF SOCIAL MEDIA MARKETING ACTIVITY AND BRAND EQUITY ON CUSTOMER RESPONSE TO SKINCARE PRODUCTS: Pengaruh Aktivitas Sosial Media Marketing dan Ekuitas Merek terhadap Respon Customer Pada Produk Skincare. Santhet (Jurnal Sejarah Pendidikan Dan Humaniora). 9, 1 (Feb. 2025), 105-119. DOI:https://doi.org/10.36526/santhet.v9i1.4983.